New York

Nov 4, 2025 · The William Vale Hotel

JoyConf is where the future of content meets the people shaping it.
Built for developers, marketers, and digital innovators, this conference goes way beyond product updates or yet another strategy playbook.

It’s where you’ll get inspired, get real, and get connected—to ideas, to the community, and to what’s possible when you build joyfully.

Event Agenda

Time (EST) Session Speakers
-
Registration & Welcome Breakfast
Session room
The Foyer & Salon
-
Session room
Vale Ballroom
Session track
all
  • Name
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Storyblok
-
Session room
Vale Ballroom
Session track
all
  • Name
    Job
    Job Title
    Director of PR & Communications
    Company Name
    Storyblok
-
Transition to Next Session
-
Session room
Franklin Room East
Session track
devs
  • Name
    Job
    Job Title
    Developer Experience Engineer
    Company Name
    Storyblok
-
Session room
Vale Ballroom
Session track
marketing
  • Name
    Job
    Job Title
    Director of Strategic Engagement
    Company Name
    Staffbase
-
Session room
Franklin Room West
Session track
devs
  • Name
    Job
    Job Title
    Head of Front-End Technology
    Company Name
    Virgin Media O2
  • Name
    Job
    Job Title
    Software Engineer
    Company Name
    Virgin Media O2
-
Coffee Break
Session room
The Foyer & Salon
-
Session room
Vale Ballroom
Session track
all
  • Name
    Job
    Job Title
    Worldwide Technical Lead, AWS Partners
    Company Name
    Amazon Web Services
-
Session room
Vale Ballroom
Session track
all
  • Name
    Job
    Job Title
    Head of Product
    Company Name
    Storyblok
-
Networking Lunch
Session room
The Foyer & Salon
-
Session room
Vale Ballroom
Session track
all
  • Name
    Job
    Job Title
    Senior Vice President of Consulting
    Company Name
    Elevate Digital
  • Name
    Job
    Job Title
    VP Business Solutions, Digital
    Company Name
    Primo Brands
-
Transition to Next Sessions
-
Session room
Franklin Room East
Session track
marketing
  • Name
    Job
    Job Title
    SEO Manager
    Company Name
    Storyblok
Session room
Franklin Room West
Session track
devs
  • Name
    Job
    Job Title
    Senior Frontend Engineer
    Company Name
    Storyblok
-
Session room
Franklin Room West
Session track
devs
  • Name
    Job
    Job Title
    Strategic Partnership Manager
    Company Name
    Acro Commerce
Session room
Franklin Room East
Session track
marketing
  • Name
    Job
    Job Title
    Global Digital Product Owner
    Company Name
    Teradyne Robotics
-
Grab and Go Coffee Break
Session room
The Foyer & Salon
-
Session room
Vale Ballroom
Session track
all
  • Name
    Job
    Job Title
    Chief Customer Officer
    Company Name
    RDA
  • Name
    Job
    Job Title
    Chief Information Officer
    Company Name
    National Retail Federation
-
Session room
Vale Ballroom
Session track
all
  • Name
    Job
    Job Title
    To be announced
    Company Name
    🪄
-
Session room
Vale Ballroom
Session track
all
  • Name
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Storyblok
  • Name
    Job
    Job Title
    Global Head of Customer Success
    Company Name
    Storyblok
-
Session room
Vale Ballroom
Session track
all
  • Name
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Storyblok
  • Name
    Job
    Job Title
    Chief Marketing Officer
    Company Name
    Storyblok
-
Evening Reception and Networking Party!
Session room
The Foyer & Salon
Session time
-
Session date

Inside the Newsroom: Content Lessons From the Journalists Who Cover It

Session room
Vale Ballroom
Session track
all
  • Name
    Brandon Watts
    Job
    Job Title
    Director of PR & Communications
    Company Name
    Storyblok

What do journalists know about content that devs and marketers should, too? This panel goes behind the scenes with the people who cover the content world for a living. You’ll hear what trends are gaining traction (and which ones are just noise), how tech and storytelling are converging, and what it really takes to create content that performs. Whether you’re building the stack or shaping the strategy, this is your insider briefing on where content’s headed next.

Session time
-
Session date

One Brand, Many Sites: Lessons from Building a Unified Web Presence in Higher Education

Session room
Vale Ballroom
Session track
all
  • Name
    Speaker
    Job
    Job Title
    To be announced
    Company Name
    🪄
Session time
-
Session date

Supercharging Native Apps with Storyblok

Session room
Franklin Room West
Session track
devs
  • Name
    Jim Drury
    Job
    Job Title
    Head of Front-End Technology
    Company Name
    Virgin Media O2
  • Name
    Matt Law
    Job
    Job Title
    Software Engineer
    Company Name
    Virgin Media O2

Discover how Storyblok can revolutionize your mobile development through dynamic content generation and cutting-edge integration techniques.

This session demonstrates a powerful React Native implementation that dynamically generates mobile screens in real-time, enhanced with advanced caching strategies for native performance.

Experience our innovative live preview system featuring a WebRTC-powered bridge built with a custom Storyblok tool extension that our team will open source so you can also use to enable seamless real-time content updates.

Session time
-
Session date

Closing Remarks

Session room
Vale Ballroom
Session track
all
  • Name
    Dominik Angerer
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Storyblok
  • Name
    Mark Wheeler
    Job
    Job Title
    Chief Marketing Officer
    Company Name
    Storyblok
Session time
-
Session date

MVP Program & Customer Awards

Session room
Vale Ballroom
Session track
all
  • Name
    Dominik Angerer
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Storyblok
  • Name
    Daniel Taylor
    Job
    Job Title
    Global Head of Customer Success
    Company Name
    Storyblok

Celebrate the voices shaping our community and platform with the Storyblok MVP and Customer Awards 2025!

Join us as we reveal our MVP Class of 2026 and the winners of this year’s customer awards across multiple categories designed to highlight the devs, marketers, and teams who have contributed something special to Storyblok in the past 12 months. And who knows? You or your team could be one of our worthy winners.

Session time
-
Session date

Content, Uncorked! How Storyblok Brought Joyful Headless to Rapid Development

Session room
Franklin Room West
Session track
devs
  • Name
    Calvin Barrett
    Job
    Job Title
    Strategic Partnership Manager
    Company Name
    Acro Commerce

Discover how composable architecture and intuitive visual editor empowered our team to rapidly launch the BA/RS event website in under a week. This presentation will showcase how Storyblok provided both developers with a fast go-to-market solution, and marketing with the confidence and flexibility to quickly create specialized content, highlighting its seamless compatibility with headless systems.

Session time
-
Session date

How to succeed as a Digital Marketer in a Multinational Robotics Industry

Session room
Franklin Room East
Session track
marketing
  • Name
    Fellipe Araujo
    Job
    Job Title
    Global Digital Product Owner
    Company Name
    Teradyne Robotics

This session discusses the challenges of being a Digital Marketer and a Product Owner inside a robotics company full of Engineers, and how to evangelize the need for a powerful CMS as the primary sales channel. It will also showcase how to approach challenges with a team of UX, developers, and how we are succeeding with multiple companies in Storyblok to operate the website in 15+ languages.

Session time
-
Session date

AI Search is Here: What it Means for Marketers, SEO, and Content

Session room
Franklin Room East
Session track
marketing
  • Name
    Arthur Mstoyan
    Job
    Job Title
    SEO Manager
    Company Name
    Storyblok

AI is rewriting the rules of search in real-time and frankly, who isn’t struggling to keep up? With generative AI replacing traditional customer search journeys, the trusty old playbook for SEO and content marketing isn’t enough anymore to win.

We'll discuss how AI is reshaping the search landscape and what you should be thinking about to stay ahead of your competitors. We’ll tackle some big questions such as:

  • Is SEO dead — or just evolving?
  • Is it really possible to optimize for large language models (LLMs)?
  • What role does your website play when answers are generated, not linked?
Session time
-
Session date

Supercharge Storyblok with Plugins: Extend, Integrate & Connect

Session room
Franklin Room West
Session track
devs
  • Name
    Alba Silvente
    Job
    Job Title
    Senior Frontend Engineer
    Company Name
    Storyblok

Ever wondered how to push Storyblok beyond its core functionality? In this session, you’ll learn how to connect Storyblok with third-party platforms or data by using its powerful plugin system. We’ll explore both Field-type and Space-level plugins with real-world examples and live demos. You’ll walk away with a solid understanding of plugin basics, how to build and use them effectively, and which resources to turn to when you’re ready to extend Storyblok to fit your needs.

Session time
-
Session date

Water.com + Storyblok: Unifying 15 Brands, Cutting 35% Effort, and Driving 5× Orders

Session room
Vale Ballroom
Session track
all
  • Name
    Jared Bronz
    Job
    Job Title
    Senior Vice President of Consulting
    Company Name
    Elevate Digital
  • Name
    Gaurav Shah
    Job
    Job Title
    VP Business Solutions, Digital
    Company Name
    Primo Brands

Primo Water’s 15 brand sites had become a drag—slow to update, inconsistent to manage, and dependent on developers for even simple changes. Partnering with Elevate Digital, Primo rebuilt Water.com on Storyblok, unifying every brand in one flexible, component-based hub.

The impact was immediate: content updates now run 35% faster, marketers gained true no-code control through a custom block library, and with our help, SEO strength carried seamlessly across the consolidation. Most importantly, the streamlined, personalized experience ignited a 5× surge in online orders and set new revenue records.

This session unpacks the strategy-first engagement—from governance and enablement to measurable outcomes—showing how a human-first approach with Storyblok transforms operational efficiency into enterprise-scale growth.

Session time
-
Session date

Storyblok Future Roadmap

Session room
Vale Ballroom
Session track
all
  • Name
    Samuel Snopko
    Job
    Job Title
    Head of Product
    Company Name
    Storyblok

Digging deeper into Storyblok's next chapter. Discover what we are currently working on and what new features are on the horizon. We’ll showcase our new capabilities that redefine what a CMS is. See how Storyblok is turning a CMS into a content system for the AI era, from creation to governance to delivery.

Session time
-
Session date

Revolutionizing Digital Commerce with Generative AI: Creating Seamless Content-Driven Shopping Experiences

Session room
Vale Ballroom
Session track
all
  • Name
    Daniele Stroppa
    Job
    Job Title
    Worldwide Technical Lead, AWS Partners
    Company Name
    Amazon Web Services

Join us for an insightful fireside chat exploring how retailers are combining content management and generative AI to transform digital commerce. We'll discuss how leading brands are leveraging AI-powered content creation and personalization to deliver compelling shopping experiences that drive conversion and customer loyalty. Learn how retailers are using generative AI to streamline content workflows - from creating product descriptions and marketing copy to delivering hyper-personalized recommendations across channels. Discover practical strategies for integrating generative AI with your CMS to enhance search functionality, automate content localization, and create immersive shopping experiences. Through real-world examples, we'll explore how retailers are addressing content governance, brand consistency, and scalability while using AI to reduce time-to-market for new products and campaigns. Whether you're looking to optimize your digital commerce content operations or create more engaging customer experiences, this session will provide actionable insights for success.

Session time
-
Session date

How Open Source Powers Storyblok

Session room
Franklin Room East
Session track
devs
  • Name
    Alvaro Saburido
    Job
    Job Title
    Developer Experience Engineer
    Company Name
    Storyblok

Open source plays a central role in how Storyblok is built, extended, and adopted by developers worldwide. In this session, you'll learn how we use open source to shape our SDKs, tools, and developer experience — and how it helps us move faster while staying flexible. You'll also get a look at our approach to contributing back, maintaining community-driven projects, and balancing product goals with the open-source spirit. Whether you're building your own tools or contributing to others, you'll walk away with practical lessons from our journey.

Session time
-
Session date

The AI-Powered Composable Roadmap: The Marketer’s Dream. The CIO’s Blueprint.

Session room
Vale Ballroom
Session track
all
  • Name
    Chad Solomonson
    Job
    Job Title
    Chief Customer Officer
    Company Name
    RDA
  • Name
    Jason Hoolsema
    Job
    Job Title
    Chief Information Officer
    Company Name
    National Retail Federation

Marketers need agility, while CIOs must ensure scalability and governance. This session explores how AI-powered composable architecture is enabling both.

Drawing on insights from NRF’s CIO, we’ll share how composable stacks are driving speed to AI innovation while reducing technical debt, accelerating personalization, and unlocking new efficiencies. With Storyblok’s headless CMS at the core, marketing teams gain self-service agility while IT leaders retain control and future-proof their digital ecosystems. We will discuss how leading brands are transforming content operations into intelligent, modular systems that deliver measurable business impact and enable IT to align technology with business speed.

Session time
-
Session date

Turning Content into Connection

Session room
Vale Ballroom
Session track
all
  • Name
    Dominik Angerer
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Storyblok

Dominik Angerer opens JoyConf with a clear look at what’s changed: the front door to the web has moved from search pages to AI answers, and content now has to work for humans and machines. For both B2B and B2C teams, he’ll show how headless content becomes contextual, compliant, and reusable across sites, apps, and assistants, closing the gap between creation and connection.


Then comes the reveal: Storyblok’s next chapter. New capabilities that redefine what a CMS is, turning it into a content system for the AI era, from creation to governance to delivery, plus fresh partnerships that expand what you can build. If you want to move faster, show up in the answers that matter, and ship with confidence, don’t miss this keynote. Create with Joy. Scale with Intelligence.

Session time
-
Session date

Narrative Content: Storytelling Over Time

Session room
Vale Ballroom
Session track
marketing
  • Name
    Deane Barker
    Job
    Job Title
    Director of Strategic Engagement
    Company Name
    Staffbase

Even if we elevate our content to “stories,” there’s another level above that: continuing narratives.

How do we connect content in such a way that we construct larger threads of narrative, separated by time and visits? How do we tie our stories together in such a way that users understand one or more overarching frameworks and purposes to it?

Building on thoughts and experiences from trying to tag every episode of the “Friends” TV show, Deane will discuss thoughts, ideas, and possibilities to build master threads of content that speak to people over time.

Brandon Watts

Job Title
Director of PR & Communications
Company Name
Storyblok

Brandon Watts is a PR and communications leader with 20+ years of experience in shaping the narratives of tech companies, from startups to enterprises with millions of users. As a former journalist and contributor to Fast Company, Entrepreneur, Adweek, and more, Brandon understands both sides of the media landscape.

Speaker

Job Title
To be announced
Company Name
🪄

Jim Drury

Job Title
Head of Front-End Technology
Company Name
Virgin Media O2

As Head of Frontend Engineering at Virgin Media O2, Jim brings two decades of development expertise to creating exceptional digital experiences. His career spans major UK enterprises including the BBC, TalkTalk, and Barclays Bank, where he's consistently delivered innovative solutions that put customers first.

Passionate about crafting beautiful, intuitive web experiences that seamlessly blend functionality with aesthetic appeal, Jim's expertise spans the modern frontend ecosystem. From Angular and React to NextJS and Vue, complemented by backend technologies like Node.js and Scala.

Talk to Jim about Human in the Loop AI engineering, exploring how artificial intelligence can enhance rather than replace human creativity and decision-making. This approach leverages cutting-edge technology while maintaining the human touch that makes digital experiences stand out.

Whether architecting scalable frontend solutions or mentoring development teams,Jim firmly believes that great technology should feel effortless to the people who use it.

Matt Law

Job Title
Software Engineer
Company Name
Virgin Media O2

Matt is a Senior Software Engineer at Virgin Media O2, specialising in web, native, and developer tooling. With a passion for building seamless, high-performance experiences, he focuses on crafting solutions that enhance both user experience and developer productivity. Whether working on frontend applications, mobile platforms, or engineering internal tools, Matt thrives at the intersection of technology and usability, helping teams deliver scalable and intuitive digital products.

Dominik Angerer

Job Title
CEO and Co-Founder
Company Name
Storyblok

Dominik is the CEO and co-founder of Storyblok. Before establishing the company in 2017, he built a strong background as a full-stack developer and web performance specialist, working with major agencies. He is also an active contributor to the open-source community and a co-organizer of Stahlstadt.js.

Mark Wheeler

Job Title
Chief Marketing Officer
Company Name
Storyblok

Mark, as Chief Marketing Officer of Storyblok, leads the marketing strategy and execution to drive business growth and redefine the CMS category. Recognized as a Top 100 B2B global CMO, he's dedicated to building communities for marketers and developers. With a deep understanding of digital experiences, Mark ensures Storyblok delivers exceptional value. Previously, as CMO of LeanIX, he played a key role in doubling customers in two years and contributing to its successful acquisition by SAP. He has also held senior marketing roles at Nutanix, EMC, Sitecore, and Adobe.

Daniel Taylor

Job Title
Global Head of Customer Success
Company Name
Storyblok

Daniel is a Customer Success expert with a track record of building and scaling successful SaaS organizations. Known for a hands-on approach and a focus on driving measurable results, he has led teams across the globe, consistently exceeding revenue retention goals.

Having worked with brands like Morgan Stanley, Chanel, MediaMarkt and Capital One, he understands the nuances of customer engagement in diverse industries.

Calvin Barrett

Job Title
Strategic Partnership Manager
Company Name
Acro Commerce

As a developer turned product and partner manager, Calvin Barrett’s true love lies in the power of composable systems, believing that the best solutions are those built from flexible, interconnected parts. At Acro Commerce, you’ll find him working with B2B clients transforming their digital sales workflows to enable complex solutions to their businesses. Prior to joining Acro Commerce, he spent a decade working those very same sales roles at Toshiba, Siemens and New Flyer.

Fellipe Araujo

Job Title
Global Digital Product Owner
Company Name
Teradyne Robotics

As Global Digital Product Manager at Teradyne Robotics, Fellipe leads the strategic evolution of the company’s web presence—a critical initiative that directly impacts market penetration and sales pipeline growth. Leveraging a robust background in digital marketing and product management, combined with diverse international living experiences, he specializes in orchestrating complex digital transformations.

Fellipe champions an industry-first approach, ensuring that the digital ecosystem not only reflects but actively drives the company’s updated market focus and value proposition. 

His work centers on translating strategic business objectives into tangible web experiences that enhance customer journeys, elevate brand perception, and generate measurable MQLs through a refined tone of voice and optimized user experience. Fellipe brings a unique, globally informed perspective on leveraging digital platforms to fuel business growth and establish market leadership in industrial automation.

Arthur Mstoyan

Job Title
SEO Manager
Company Name
Storyblok

Arthur is a SEO specialist with a strong focus on helping SaaS companies scale their organic growth. Over the years, he has built SEO functions from the ground up, developing comprehensive strategies that span technical SEO, content frameworks, internationalization, and user-intent-driven optimization. His approach is always tied to business goals, whether that’s increasing product signups, reducing CAC, or building sustainable demand engines.

Most recently, Arthur has been adapting SEO strategies to meet the changes in how people search. As more top-of-funnel discovery shifts from traditional search engines to AI platforms like ChatGPT, Perplexity, and Gemini, he’s been working on future-proofing content and visibility through structured data, conversational formats, and entity-focused optimization. His goal is to help SaaS companies stay ahead of the curve, by not just ranking in Google, but by being found wherever modern buyers are searching.

Alba Silvente

Job Title
Senior Frontend Engineer
Company Name
Storyblok

Alba Silvente is a Senior Frontend Engineer at Storyblok, Google Developer Expert in Web Technologies, Microsoft MVP, and WTM Ambassador. She’s passionate about Jamstack, Web Performance, open-source, and sharing knowledge through writing, podcasting, and speaking at conferences.

Jared Bronz

Job Title
Senior Vice President of Consulting
Company Name
Elevate Digital

Jared Bronz is Senior Vice President of Consulting at Elevate Digital, where he architects and scales human-first digital experiences for Fortune 500 clients and leading consumer brands.

Jared joined Elevate Digital to launch its Consulting Practice—scaling revenue in four years to over $8 million by partnering with strategic clients to unify customer journeys and drive sustainable growth. Prior to Elevate, he spent more than a decade founding and leading a boutique digital-commerce consultancy, where he specialized in end-to-end e-commerce implementations and integrated marketing campaigns.

A strategic thinker and emerging thought leader, Jared helps defines the vision and roadmap for every engagement. He champions AI not as a replacement for human ingenuity but as a force multiplier—accelerating insights, personalizing experiences at scale, and enabling teams to focus on creative problem-solving. Under his leadership, clients in retail, hospitality, and healthcare have adopted data- and analytics-driven experience strategies, delivering triple-digit lifts in orders and double-digit gains in engagement and loyalty.

Built to partner and obsessed with outcomes, Jared recruits, mentors, and embeds top-tier talent alongside client teams, fostering an agile, innovation-driven culture—proof that when technology and humanity converge, real, measurable impact follows.

Gaurav Shah

Job Title
VP Business Solutions, Digital
Company Name
Primo Brands

Gaurav Shah is a digital transformation leader at Primo Brands, where they are shaping the future of customer experience through technology and data-driven innovation. From reimagining water.com to launching a mobile app that brings convenience and personalization to customers’ fingertips, they have built digital ecosystems that go beyond transactions to create lasting engagement. Gaurav is passionate about exploring emerging technologies, from AI to predictive analytics, and applying them to design next-generation customer journeys that drive loyalty and growth.

Samuel Snopko

Job Title
Head of Product
Company Name
Storyblok

Meet Samuel, the Head of Product at Storyblok - a headless content management system. With over 15 years of experience in the tech industry, Samuel is a Creative FrontEnd Knight & DesignOps enthusiast who's passionate about JAMStack and crafting beautiful web experiences.

When he's not busy building products, Samuel can be found indulging in his hobbies - trail running, exploring new specialty coffee shops, and geeking out over the latest Star Wars release. With his love for adventure, caffeine, and the Force, Samuel brings a unique perspective to everything he does.

Daniele Stroppa

Job Title
Worldwide Technical Lead, AWS Partners
Company Name
Amazon Web Services

Daniele Stroppa is the Worldwide Technical Lead for AWS Partners in Retail at Amazon Web Services, where he drives the technical strategy for AWS Partners in Digital Commerce, Customer Engagement, and Generative AI. With over a decade of experience at AWS across multiple leadership roles, Daniele has established himself as a thought leader in cloud architecture and retail technology solutions. As an active member of the MACH Alliance Technical Council, he plays a key role in defining industry standards and supporting organizations in their journey toward composable architecture. Prior to his current role, Daniele led teams across EMEA and contributed to various AWS initiatives, including the Amazon EC2 Container Service (ECS) team. He combines his deep technical expertise with a passion for helping organizations deliver innovative solutions that drive business value.

Alvaro Saburido

Job Title
Developer Experience Engineer
Company Name
Storyblok

Creative Software Engineer. DX at Storyblok, author of TresJS, former founder of Porsche Digital BCN.

Chad Solomonson

Job Title
Chief Customer Officer
Company Name
RDA

Chad is a proven executive and advisor with over 30 years of experience at the intersection of marketing and technology. As Chief Customer Officer at RDA, he crafts strategies that deliver impactful solutions and actionable roadmaps for growth. His entrepreneurial journey includes founding successful ventures and leading cross-functional teams in startups and enterprises, specializing in building partnerships, product and service innovation and Go-To-Market strategies. A recognized thought leader, he is a best-selling author and hosts one of Apple’s Top Podcasts on Marketing Technology. Additionally, he is a Storyblok Ambassador, Sitecore MVP, and ADDY Award winner.

Jason Hoolsema

Job Title
Chief Information Officer
Company Name
National Retail Federation

Jason Hoolsema is the Chief Information Officer at the National Retail Federation, where he leads the organization’s digital transformation. His work focuses on unifying data, modernizing platforms, and applying AI-driven personalization to deliver smarter, more seamless experiences across NRF’s global events. His recent efforts include integrating technologies such as Salesforce, Segment, Insider, and Storyblok to create a scalable, adaptive digital ecosystem that drives measurable impact through innovation.

Deane Barker

Job Title
Director of Strategic Engagement
Company Name
Staffbase

Deane Barker is the Director of Strategic Engagement for Staffbase, a global provider of internal communication technology agency. He’s been working in content management for 25 years, and has written four books about the patterns and practices of modeling, creating, managing, and delivering digital content, including “Web Content Management: Systems, Features, and Best Practices” for O’Reilly Media and the “Web Project Guide: From Spark to Launch and Beyond.” Deane lives in Sioux Falls, South Dakota.

the-william-vale-venue
william-vale-hotel
City
New York
Date
Nov 4, 2025
Venue
The William Vale Hotel

The Venue

www.thewilliamvale.com

The William Vale is Brooklyn’s answer to the “conference venue 2.0” — modern, bold and built for big ideas. Located in the heart of Williamsburg, it offers panoramic NYC skyline views that inspire fresh thinking.

Add in stylish spaces that blend creativity with comfort, and you’ve got the perfect launchpad for JoyConf New York to fuel innovation, forge connections, and set the agenda for what’s next in content and tech.

Travel Information

Stay in Comfort: The William Vale

No commute needed on event day — JoyConf NYC is taking place right at The William Vale. Skip the hassle of getting around the city and enjoy everything in one place: modern rooms, stunning skyline views, and direct access to the conference.


Parking & Public Transportation

  • Parking

    The William Vale, 111 N. 12th Street, Brooklyn, NY 11249

    Google Maps

    The William vales offers on site parking possibilities.

  • Public Transportation

    The L subway train is six short blocks away (5-10 min walk) as well as the G subway train (5-10 min walk).

Find your spot & sign up