Los Angeles

The Storyblok MVP Program is here.
We’re launching something new and are looking for the people who’ve already helped make Storyblok what it is. Whether you build, teach, lead, or inspire — this is your opportunity to be part of something bigger. This session will tell you all you need to know...

Digging deeper into Storyblok's next chapter. Discover what we are currently working on and what new features are on the horizon. We’ll showcase our new capabilities that redefine what a CMS is. See how Storyblok is turning a CMS into a content system for the AI era, from creation to governance to delivery.

AI is rewriting the rules of search in real-time and frankly, who isn’t struggling to keep up? With generative AI replacing traditional customer search journeys, the trusty old playbook for SEO and content marketing isn’t enough anymore to win.

We'll discuss how AI is reshaping the search landscape and what you should be thinking about to stay ahead of your competitors. We’ll tackle some big questions:

• Is SEO dead — or just evolving?
• Is it really possible to optimize for large language models (LLMs)?
• What role does your website play when answers are generated, not linked?

Ever wondered how to push Storyblok beyond its core functionality? In this session, you’ll learn how to connect Storyblok with third-party platforms or data by using its powerful plugin system. We’ll explore both Field-type and Space-level plugins with real-world examples and live demos. You’ll walk away with a solid understanding of plugin basics, how to build and use them effectively, and which resources to turn to when you’re ready to extend Storyblok to fit your needs.

This talk shares how Michele's team faced a brittle web infrastructure that blocked go-to-market progress and demanded constant manual fixes. Learn how she was able to secure leadership alignment to rebuild Guild.com's web infrastructure from the ground up and how a strategic tech-stack resiliency assessment paved the way for a scalable future.

Walk away with that very checklist, a summary of hard-won lessons on building a best-in-class Web tech stack, and practical tips for leading complex migrations without losing your mind or your team's momentum.

In a world flooded with content, connection has become a rare commodity. This session explores how we can reclaim humanity in digital experiences by designing for emotion—not just efficiency. Inspired by Marvin’s human-centered design philosophy, we’ll unpack why empathy, inclusion, and joy are the new pillars of impactful content.

You’ll learn a practical framework for creating emotionally intelligent experiences that resonate deeply, build trust, and spark delight. From playful microcopy to inclusive design choices, discover how leading brands are turning content into connection—and how you can too. If you’re ready to move beyond metrics and make people feel something, this session is for you.

When do we perceive software as joyful? What characteristics do frameworks, libraries, and software products possess that bring a smile to users' faces? And how can these characteristics help us with interface design?

We get an answer — surprisingly — from narratology! In Star Wars, The Lord of the Rings, Harry Potter, and even Bluey! The Monomyth, or Hero's Journey, provides a template for structuring stories. And our own story is not far from it. How? You'll find out in this presentation.

Dominik Angerer opens JoyConf with a clear look at what’s changed: the front door to the web has moved from search pages to AI answers, and content now has to work for humans and machines. For both B2B and B2C teams, he’ll show how headless content becomes contextual, compliant, and reusable across sites, apps, and assistants, closing the gap between creation and connection.

Then comes the reveal: Storyblok’s next chapter. New capabilities that redefine what a CMS is, turning it into a content system for the AI era, from creation to governance to delivery, plus fresh partnerships that expand what you can build. If you want to move faster, show up in the answers that matter, and ship with confidence, don’t miss this keynote. Create with Joy. Scale with Intelligence.

The next visitor to your site might not be human. It could be an autonomous agent that researches, writes copy, and even ships code at conversational speed. That shift rewrites the rules for everyone building digital experiences, from developers chasing lightning-fast front-ends to marketers crafting bold campaigns.

Netlify co-founder & CEO Matt Biilmann, originator of Agent Experience (AX), will show how to turn this disruption into an edge.
Structured context: See how Storyblok’s block-based content can act as a real-time context engine for agents.
Open standards: Learn how llms.txt, agents.json, and the Model Context Protocol (MCP) are already shaping agent-friendly sites.
AX checklist: Leave with practical steps to keep experiences blazing for humans and intelligible for AI agents.
Whether you code, create, or campaign, you’ll walk away ready for the agent-driven web