Los Angeles

Nov 6, 2025 · The Hudson Loft

JoyConf is where the future of content meets the people shaping it.
Built for developers, marketers, and digital innovators, this conference goes way beyond product updates or yet another strategy playbook.

It’s where you’ll get inspired, get real, and get connected—to ideas, to the community, and to what’s possible when you build joyfully.

Event Agenda

Time (PST) Session Speakers
-
Registration & Welcome Breakfast
Session room
Lounge
-
Session room
Main Loft
Session track
all
  • Name
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Storyblok
-
Session room
Main Loft
Session track
all
  • Name
    Job
    Job Title
    Director of PR & Communications
    Company Name
    Storyblok
-
Transition to Next Session
-
Session room
Black Loft
Session track
devs
  • Name
    Job
    Job Title
    Senior Frontend Engineer
    Company Name
    Storyblok
-
Session room
Main Loft
Session track
marketing
  • Name
    Job
    Job Title
    SEO Manager
    Company Name
    Storyblok
-
Session room
White Loft
Session track
devs
  • Name
    Job
    Job Title
    Developer Experience Engineer
    Company Name
    Storyblok
-
Coffee Break
Session room
Lounge
-
Session room
Main Loft
Session track
all
  • Name
    Job
    Job Title
    To be announced
    Company Name
    🪄
-
Session room
Main Loft
Session track
all
  • Name
    Job
    Job Title
    Head of Product
    Company Name
    Storyblok
-
Networking Lunch
Session room
Lounge
-
Session room
Main Loft
Session track
all
  • Name
    Job
    Job Title
    Senior Vice President of Consulting
    Company Name
    Elevate Digital
-
Transition to Next Session
-
Session room
Black Loft
Session track
devs
  • Name
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Netlify
Session room
White Loft
Session track
marketing
  • Name
    Job
    Job Title
    Head of Marketing
    Company Name
    MACH Alliance
-
Session room
Black Loft
Session track
devs
  • Name
    Job
    Job Title
    Senior Web Strategy Manager
    Company Name
    Guild
Session room
White Loft
Session track
marketing
  • Name
    Job
    Job Title
    Senior Manager Digital Product – Brand Websites
    Company Name
    Marvin
-
Grab & Go Coffee break
Session room
Lounge
-
Session room
Main Loft
Session track
all
  • Name
    Job
    Job Title
    Chief Customer Officer
    Company Name
    RDA
-
Session room
Main Loft
Session track
all
  • Name
    Job
    Job Title
    Head of Front-End Technology
    Company Name
    Virgin Media O2
-
Session room
Main Loft
Session track
all
  • Name
    Job
    Job Title
    Architect and Developer
    Company Name
    oida.dev
-
Session room
Main Loft
Session track
all
  • Name
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Storyblok
  • Name
    Job
    Job Title
    Global Head of Customer Success
    Company Name
    Storyblok
-
Evening Reception and Networking Party!
Session room
Lounge
Session time
-
Session date

Inside the Newsroom: Content Lessons From the Journalists Who Cover It

Session room
Main Loft
Session track
all
  • Name
    Brandon Watts
    Job
    Job Title
    Director of PR & Communications
    Company Name
    Storyblok

What do journalists know about content that devs and marketers should, too? This panel goes behind the scenes with the people who cover the content world for a living. You’ll hear what trends are gaining traction (and which ones are just noise), how tech and storytelling are converging, and what it really takes to create content that performs. Whether you’re building the stack or shaping the strategy, this is your insider briefing on where content’s headed next.

Session time
-
Session date

Virgin Media Session

Session room
Main Loft
Session track
all
  • Name
    Jim Drury
    Job
    Job Title
    Head of Front-End Technology
    Company Name
    Virgin Media O2
Session time
-
Session date

How Open Source Powers Storyblok

Session room
White Loft
Session track
devs
  • Name
    Alvaro Saburido
    Job
    Job Title
    Developer Experience Engineer
    Company Name
    Storyblok

Open source plays a central role in how Storyblok is built, extended, and adopted by developers worldwide. In this session, you'll learn how we use open source to shape our SDKs, tools, and developer experience — and how it helps us move faster while staying flexible. You'll also get a look at our approach to contributing back, maintaining community-driven projects, and balancing product goals with the open-source spirit. Whether you're building your own tools or contributing to others, you'll walk away with practical lessons from our journey.

Session time
-
Session date

Customer Awards & Closing

Session room
Main Loft
Session track
all
  • Name
    Dominik Angerer
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Storyblok
  • Name
    Daniel Taylor
    Job
    Job Title
    Global Head of Customer Success
    Company Name
    Storyblok

Time to wrap up JoyConf 2025 with our closing remarks and the ultimate finale to an unforgettable series of events with the JoyConf Customer Awards 2025! Celebrate our incredible Storyblok community as we reveal the winners of this year’s awards across five categories. Shining the spotlight on the developers, marketers, and teams who have contributed something special to Storyblok in the past 12 months.

Who knows? You could be one of our winners for:

  • Innovation of the Year
  • Content Excellence Award
  • Collaboration Pioneer Award
  • Storyblok Headless Hero
  • Composable Champion
Session time
-
Session date

Water.com + Storyblok: Unifying 15 Brands, Cutting 35% Effort, and Driving 5× Orders

Session room
Main Loft
Session track
all
  • Name
    Jared Bronz
    Job
    Job Title
    Senior Vice President of Consulting
    Company Name
    Elevate Digital

Primo Water’s 15 brand sites had become a drag—slow to update, inconsistent to manage, and dependent on developers for even simple changes. Partnering with Elevate Digital, Primo rebuilt Water.com on Storyblok, unifying every brand in one flexible, component-based hub.

The impact was immediate: content updates now run 35% faster, marketers gained true no-code control through a custom block library, and with our help, SEO strength carried seamlessly across the consolidation. Most importantly, the streamlined, personalized experience ignited a 5× surge in online orders and set new revenue records.

This session unpacks the strategy-first engagement—from governance and enablement to measurable outcomes—showing how a human-first approach with Storyblok transforms operational efficiency into enterprise-scale growth.

Session time
-
Session date

Storyblok Future Roadmap

Session room
Main Loft
Session track
all
  • Name
    Samuel Snopko
    Job
    Job Title
    Head of Product
    Company Name
    Storyblok

Digging deeper into Storyblok's next chapter. Discover what we are currently working on and what new features are on the horizon. We’ll showcase our new capabilities that redefine what a CMS is. See how Storyblok is turning a CMS into a content system for the AI era, from creation to governance to delivery.

Session time
-
Session date

AWS Sponsored Session

Session room
Main Loft
Session track
all
  • Name
    Speaker
    Job
    Job Title
    To be announced
    Company Name
    🪄
Session time
-
Session date

AI Search is Here: What it Means for Marketers, SEO, and Content

Session room
Main Loft
Session track
marketing
  • Name
    Arthur Mstoyan
    Job
    Job Title
    SEO Manager
    Company Name
    Storyblok

AI is rewriting the rules of search in real-time and frankly, who isn’t struggling to keep up? With generative AI replacing traditional customer search journeys, the trusty old playbook for SEO and content marketing isn’t enough anymore to win.

We'll discuss how AI is reshaping the search landscape and what you should be thinking about to stay ahead of your competitors. We’ll tackle some big questions:

  • Is SEO dead — or just evolving?
  • Is it really possible to optimize for large language models (LLMs)?
  • What role does your website play when answers are generated, not linked?
Session time
-
Session date

Supercharge Storyblok with Plugins: Extend, Integrate & Connect

Session room
Black Loft
Session track
devs
  • Name
    Alba Silvente
    Job
    Job Title
    Senior Frontend Engineer
    Company Name
    Storyblok

Ever wondered how to push Storyblok beyond its core functionality? In this session, you’ll learn how to connect Storyblok with third-party platforms or data by using its powerful plugin system. We’ll explore both Field-type and Space-level plugins with real-world examples and live demos. You’ll walk away with a solid understanding of plugin basics, how to build and use them effectively, and which resources to turn to when you’re ready to extend Storyblok to fit your needs.

Session time
-
Session date

Don’t Panic: A Guide to Building a Resilient Web Infrastructure (And Surviving the Migration)

Session room
Black Loft
Session track
devs
  • Name
    Michele Bitinis
    Job
    Job Title
    Senior Web Strategy Manager
    Company Name
    Guild

This talk shares how Michele's team faced a brittle web infrastructure that blocked go-to-market progress and demanded constant manual fixes. Learn how she was able to secure leadership alignment to rebuild Guild.com's web infrastructure from the ground up and how a strategic tech-stack resiliency assessment paved the way for a scalable future.

Walk away with that very checklist, a summary of hard-won lessons on building a best-in-class Web tech stack, and practical tips for leading complex migrations without losing your mind or your team's momentum.

Session time
-
Session date

The Future of Joyful Content is Human

Session room
White Loft
Session track
marketing
  • Name
    Melissa Howe
    Job
    Job Title
    Senior Manager Digital Product – Brand Websites
    Company Name
    Marvin

In a world flooded with content, connection has become a rare commodity. This session explores how we can reclaim humanity in digital experiences by designing for emotion—not just efficiency. Inspired by Marvin’s human-centered design philosophy, we’ll unpack why empathy, inclusion, and joy are the new pillars of impactful content.

You’ll learn a practical framework for creating emotionally intelligent experiences that resonate deeply, build trust, and spark delight. From playful microcopy to inclusive design choices, discover how leading brands are turning content into connection—and how you can too. If you’re ready to move beyond metrics and make people feel something, this session is for you.

Session time
-
Session date

Hype, Software, and the Hero's Journey

Session room
Main Loft
Session track
all
  • Name
    Stefan Baumgartner
    Job
    Job Title
    Architect and Developer
    Company Name
    oida.dev

When do we perceive software as joyful? What characteristics do frameworks, libraries, and software products possess that bring a smile to users' faces? And how can these characteristics help us with interface design?

We get an answer — surprisingly — from narratology! In Star Wars, The Lord of the Rings, Harry Potter, and even Bluey! The Monomyth, or Hero's Journey, provides a template for structuring stories. And our own story is not far from it. How? You'll find out in this presentation.

Session time
-
Session date

The AI-Powered Composable Roadmap: The Marketer’s Dream. The CIO’s Blueprint.

Session room
Main Loft
Session track
all
  • Name
    Chad Solomonson
    Job
    Job Title
    Chief Customer Officer
    Company Name
    RDA

Marketers need agility, while CIOs must ensure scalability and governance. This session explores how AI-powered composable architecture is enabling both.

Drawing on insights from NRF’s CIO, we’ll share how composable stacks are driving speed to AI innovation while reducing technical debt, accelerating personalization, and unlocking new efficiencies. With Storyblok’s headless CMS at the core, marketing teams gain self-service agility while IT leaders retain control and future-proof their digital ecosystems. We will discuss how leading brands are transforming content operations into intelligent, modular systems that deliver measurable business impact and enable IT to align technology with business speed.

Session time
-
Session date

Turning Content into Connection

Session room
Main Loft
Session track
all
  • Name
    Dominik Angerer
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Storyblok

Dominik Angerer opens JoyConf with a clear look at what’s changed: the front door to the web has moved from search pages to AI answers, and content now has to work for humans and machines. For both B2B and B2C teams, he’ll show how headless content becomes contextual, compliant, and reusable across sites, apps, and assistants, closing the gap between creation and connection.


Then comes the reveal: Storyblok’s next chapter. New capabilities that redefine what a CMS is, turning it into a content system for the AI era, from creation to governance to delivery, plus fresh partnerships that expand what you can build. If you want to move faster, show up in the answers that matter, and ship with confidence, don’t miss this keynote. Create with Joy. Scale with Intelligence.

Session time
-
Session date

From Fast Front-Ends to Intelligent Front-Lines: Becoming Agent-Ready in the Era of Agent Experience (AX)

Session room
Black Loft
Session track
devs
  • Name
    Mathias (Matt) Biilmann
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Netlify

The next visitor to your site might not be human. It could be an autonomous agent that researches, writes copy, and even ships code at conversational speed. That shift rewrites the rules for everyone building digital experiences, from developers chasing lightning-fast front-ends to marketers crafting bold campaigns.

Netlify co-founder & CEO Matt Biilmann, originator of Agent Experience (AX), will show how to turn this disruption into an edge.
Structured context: See how Storyblok’s block-based content can act as a real-time context engine for agents.
Open standards: Learn how llms.txt, agents.json, and the Model Context Protocol (MCP) are already shaping agent-friendly sites.
AX checklist: Leave with practical steps to keep experiences blazing for humans and intelligible for AI agents.
Whether you code, create, or campaign, you’ll walk away ready for the agent-driven web.

Session time
-
Session date

Composability in the Age of AI

Session room
White Loft
Session track
marketing
  • Name
    Amber Bartholomeusz
    Job
    Job Title
    Head of Marketing
    Company Name
    MACH Alliance

MACH-advanced organizations achieve 77% AI adoption rates versus 36% for traditional architectures—but this isn't about technology implementation. It's about market agility.

This session explores how composable business strategies enable teams to stay agile and build strategies around market opportunities, while competitors with rigid systems find themselves building their strategies around technology limitations. Discover why the five MACH principles (Composable, Connected, Open, Incremental, Autonomous) determine whether your organization leads market transformation or reacts to it. Learn how composable approaches turn AI breakthroughs into immediate customer value, while traditional organizations spend months planning vendor selection and system overhauls.

Perfect for marketers, brand leaders, and strategists navigating customer expectations in the AI era.

Brandon Watts

Job Title
Director of PR & Communications
Company Name
Storyblok

Brandon Watts is a PR and communications leader with 20+ years of experience in shaping the narratives of tech companies, from startups to enterprises with millions of users. As a former journalist and contributor to Fast Company, Entrepreneur, Adweek, and more, Brandon understands both sides of the media landscape.

Jim Drury

Job Title
Head of Front-End Technology
Company Name
Virgin Media O2

As Head of Frontend Engineering at Virgin Media O2, Jim brings two decades of development expertise to creating exceptional digital experiences. His career spans major UK enterprises including the BBC, TalkTalk, and Barclays Bank, where he's consistently delivered innovative solutions that put customers first.

Passionate about crafting beautiful, intuitive web experiences that seamlessly blend functionality with aesthetic appeal, Jim's expertise spans the modern frontend ecosystem. From Angular and React to NextJS and Vue, complemented by backend technologies like Node.js and Scala.

Talk to Jim about Human in the Loop AI engineering, exploring how artificial intelligence can enhance rather than replace human creativity and decision-making. This approach leverages cutting-edge technology while maintaining the human touch that makes digital experiences stand out.

Whether architecting scalable frontend solutions or mentoring development teams,Jim firmly believes that great technology should feel effortless to the people who use it.

Alvaro Saburido

Job Title
Developer Experience Engineer
Company Name
Storyblok

Creative Software Engineer. DX at Storyblok, author of TresJS, former founder of Porsche Digital BCN.

Dominik Angerer

Job Title
CEO and Co-Founder
Company Name
Storyblok

Dominik is the CEO and co-founder of Storyblok. Before establishing the company in 2017, he built a strong background as a full-stack developer and web performance specialist, working with major agencies. He is also an active contributor to the open-source community and a co-organizer of Stahlstadt.js.

Daniel Taylor

Job Title
Global Head of Customer Success
Company Name
Storyblok

Daniel is a Customer Success expert with a track record of building and scaling successful SaaS organizations. Known for a hands-on approach and a focus on driving measurable results, he has led teams across the globe, consistently exceeding revenue retention goals.

Having worked with brands like Morgan Stanley, Chanel, MediaMarkt and Capital One, he understands the nuances of customer engagement in diverse industries.

Jared Bronz

Job Title
Senior Vice President of Consulting
Company Name
Elevate Digital

Jared Bronz is Senior Vice President of Consulting at Elevate Digital, where he architects and scales human-first digital experiences for Fortune 500 clients and leading consumer brands.

Jared joined Elevate Digital to launch its Consulting Practice—scaling revenue in four years to over $8 million by partnering with strategic clients to unify customer journeys and drive sustainable growth. Prior to Elevate, he spent more than a decade founding and leading a boutique digital-commerce consultancy, where he specialized in end-to-end e-commerce implementations and integrated marketing campaigns.

A strategic thinker and emerging thought leader, Jared helps defines the vision and roadmap for every engagement. He champions AI not as a replacement for human ingenuity but as a force multiplier—accelerating insights, personalizing experiences at scale, and enabling teams to focus on creative problem-solving. Under his leadership, clients in retail, hospitality, and healthcare have adopted data- and analytics-driven experience strategies, delivering triple-digit lifts in orders and double-digit gains in engagement and loyalty.

Built to partner and obsessed with outcomes, Jared recruits, mentors, and embeds top-tier talent alongside client teams, fostering an agile, innovation-driven culture—proof that when technology and humanity converge, real, measurable impact follows.

Samuel Snopko

Job Title
Head of Product
Company Name
Storyblok

Meet Samuel, the Head of Product at Storyblok - a headless content management system. With over 15 years of experience in the tech industry, Samuel is a Creative FrontEnd Knight & DesignOps enthusiast who's passionate about JAMStack and crafting beautiful web experiences.

When he's not busy building products, Samuel can be found indulging in his hobbies - trail running, exploring new specialty coffee shops, and geeking out over the latest Star Wars release. With his love for adventure, caffeine, and the Force, Samuel brings a unique perspective to everything he does.

Speaker

Job Title
To be announced
Company Name
🪄

Arthur Mstoyan

Job Title
SEO Manager
Company Name
Storyblok

Arthur is a SEO specialist with a strong focus on helping SaaS companies scale their organic growth. Over the years, he has built SEO functions from the ground up, developing comprehensive strategies that span technical SEO, content frameworks, internationalization, and user-intent-driven optimization. His approach is always tied to business goals, whether that’s increasing product signups, reducing CAC, or building sustainable demand engines.

Most recently, Arthur has been adapting SEO strategies to meet the changes in how people search. As more top-of-funnel discovery shifts from traditional search engines to AI platforms like ChatGPT, Perplexity, and Gemini, he’s been working on future-proofing content and visibility through structured data, conversational formats, and entity-focused optimization. His goal is to help SaaS companies stay ahead of the curve, by not just ranking in Google, but by being found wherever modern buyers are searching.

Alba Silvente

Job Title
Senior Frontend Engineer
Company Name
Storyblok

Alba Silvente is a Senior Frontend Engineer at Storyblok, Google Developer Expert in Web Technologies, Microsoft MVP, and WTM Ambassador. She’s passionate about Jamstack, Web Performance, open-source, and sharing knowledge through writing, podcasting, and speaking at conferences.

Michele Bitinis

Job Title
Senior Web Strategy Manager
Company Name
Guild

Michele Bitinis is a digital strategist, web operations leader, and user-first storyteller. As web strategy lead at Guild, she oversees a digital presence built for resilience: one that scales intelligently, adapts to market shifts in real time, and positions the business for sustained growth.

With roots in data analysis and performance marketing, Michele bridges technical infrastructure and human-centered design. Her approach blends storytelling with architecture to create digital experiences designed for users and built to move with them.

Melissa Howe

Job Title
Senior Manager Digital Product – Brand Websites
Company Name
Marvin

Melissa Howe is a dynamic leader at the intersection of digital product innovation and marketing strategy. Melissa currently serves as Senior Manager of Digital Product at Marvin, where she leads the transformation of website platforms into high-performing, customer-centric experiences that drive measurable business growth. With over a decade of experience in digital marketing and product leadership, Melissa has a proven track record of aligning digital strategy with enterprise goals—delivering triple-digit increases in qualified leads, optimizing customer journeys, and unlocking significant cost efficiencies. She’s known for her ability to turn customer insights into actionable strategies that accelerate engagement, loyalty, and revenue.

Stefan Baumgartner

Job Title
Architect and Developer
Company Name
oida.dev

Stefan Baumgartner is an architect and developer based in Austria. He is the author of "TypeScript in 50 Lessons" (Smashing Magazine, 2020) and "The TypeScript Cookbook" (O'Reilly, 2023). In his spare time, he organizes ScriptConf and Rust Linz. Stefan enjoys Italian food, Belgian beer, and British vinyl records.

Chad Solomonson

Job Title
Chief Customer Officer
Company Name
RDA

Chad is a proven executive and advisor with over 30 years of experience at the intersection of marketing and technology. As Chief Customer Officer at RDA, he crafts strategies that deliver impactful solutions and actionable roadmaps for growth. His entrepreneurial journey includes founding successful ventures and leading cross-functional teams in startups and enterprises, specializing in building partnerships, product and service innovation and Go-To-Market strategies. A recognized thought leader, he is a best-selling author and hosts one of Apple’s Top Podcasts on Marketing Technology. Additionally, he is a Storyblok Ambassador, Sitecore MVP, and ADDY Award winner.

Mathias (Matt) Biilmann

Job Title
CEO and Co-Founder
Company Name
Netlify

Mathias (Matt) Biilmann is the CEO and co-founder of Netlify, leading the fastest growing platform for modern web development. He introduced agent experience (AX) for the AI era and coined Jamstack, a movement he led that reshaped modern web development. Matt is currently pioneering an agent-friendly web, helping developers adapt to the changes that AI brings. A builder at heart, Matt is constantly working to improve web architecture, champions DX, and empowers developers to shape the future.

Amber Bartholomeusz

Job Title
Head of Marketing
Company Name
MACH Alliance

Amber is Head of Marketing at the MACH Alliance, a not-for-profit global industry body dedicated to advancing composable enterprise architecture. With nearly 20 years of leadership experience in the software industry, she has built and led sales support, marketing, operations, and go-to-market strategy functions across early-stage startups and Fortune 50 companies. Her work spans global markets across North America, EMEA, and APAC where she has aligned sales and marketing teams around clear, accountable strategies todrive revenue and growth.

She holds a Masters in Business Administration from Griffith University in Australia, and is passionate about shaping the future of enterprise technology as AI and composability redefine the digital landscape.

the-hudshon-loft
Los Angeles
City
Los Angeles
Date
Nov 6, 2025
Venue
The Hudson Loft

The Venue

www.hudsonloft.com

Hudson Loft is where raw industrial style meets limitless creative potential. Located Downtown, this gem offers sweeping spaces that transform to fit any vision. As a favorite backdrop for photo shoots, film productions and high-profile events, it’s a true blank canvas — ready to be shaped by innovative minds.

For JoyConf Los Angeles, The Hudson Loft will set the stage for bold conversations, breakthrough ideas, and the kind of industry connections that push content and technology into the next chapter.

Travel Information

Stay in Comfort: Steps Away from JoyConf LA

The Hoxton, Downtown LA

Make the most of your experience by staying at The Hoxton, Downtown LA — a stylish, modern hotel just a 10-minute walk from our venue. Stay close to the action and join marketing leaders and enjoy an unforgettable day at JoyConf.


Parking & Public Transportation

  • Hudson Loft (Event Venue)

    Hudson Loft, 1200 S Hope St., Los Angeles, CA 90015

    Google Maps

    The closest parking is at 615 West Pico Boulevard, Los Angeles. Public transport is all around the venue.

    2 blocks away is the Flower St & 12th St station for the Los Angeles Metro, serving the A and E lines.

  • The Hoxton, Downtown LA (Hotel)

    Valet parking is available 7 days a week. Rates are $66 per night and you’re free to come and go as you please.

    Prefer to park yourself? Head to their neighbouring lot. A charge of $17 for up to 12-hours of parking. No ins or outs. Address: 959 S Main St., Los Angeles, CA 90015

Find your spot & sign up