Los Angeles

Nov 6, 2025 · The Hudson Loft

Below you will find our session recordings and highlight photos from the event.

We look forward to seeing you next year at JoyConf 2026!

Event Agenda

Time (PST) Session Speakers
-
Registration & Welcome Breakfast
Session room
Lounge
-
Session room
Main Loft
Session track
all
  • Name
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Storyblok
-
Session room
Main Loft
Session track
all
  • Name
    Job
    Job Title
    Author & Keynote Speaker
    Company Name
    Former Merrill Lynch
  • Name
    Job
    Job Title
    Deputy Editor
    Company Name
    Forbes
  • Name
    Job
    Job Title
    Business and Technology Reporter
    Company Name
    Freelance
  • Name
    Job
    Job Title
    Tech Journalist
    Company Name
    Freelance
-
Transition to Next Session
-
Session room
Black Loft
Session track
devs
  • Name
    Job
    Job Title
    Senior Frontend Engineer
    Company Name
    Storyblok
-
Session room
Main Loft
Session track
marketing
  • Name
    Job
    Job Title
    SEO Manager
    Company Name
    Storyblok
-
Session room
Black Loft
Session track
devs
  • Name
    Job
    Job Title
    Developer Experience Engineer
    Company Name
    Storyblok
-
Coffee Break
Session room
Lounge
-
Session room
Main Loft
Session track
all
  • Name
    Job
    Job Title
    Principal Media and Entertainment Specialist Solutions Architect
    Company Name
    Amazon Web Services
-
Session room
Main Loft
Session track
all
  • Name
    Job
    Job Title
    Head of Product
    Company Name
    Storyblok
-
Networking Lunch
Session room
Lounge
-
Session room
Main Loft
Session track
all
  • Name
    Job
    Job Title
    Senior Vice President of Consulting
    Company Name
    Elevate Digital
-
Transition to Next Session
-
Session room
Black Loft
Session track
devs
  • Name
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Netlify
Session room
White Loft
Session track
marketing
  • Name
    Job
    Job Title
    Director of Partnerships
    Company Name
    MACH Alliance
-
Session room
Black Loft
Session track
devs
  • Name
    Job
    Job Title
    Senior Web Strategy Manager
    Company Name
    Guild
Session room
White Loft
Session track
marketing
  • Name
    Job
    Job Title
    Senior Manager Digital Product – Brand Websites
    Company Name
    Marvin
-
Grab & Go Coffee break
Session room
Lounge
-
Session room
Main Loft
Session track
all
  • Name
    Job
    Job Title
    Chief Customer Officer
    Company Name
    RDA
-
Session room
Main Loft
Session track
all
  • Name
    Job
    Job Title
    Author & Keynote Speaker
    Company Name
    Former Merrill Lynch
  • Name
    Job
    Job Title
    Director Consumer Core Engineering
    Company Name
    Virgin Media O2
  • Name
    Job
    Job Title
    Head of Front-End Technology
    Company Name
    Virgin Media O2
  • Name
    Job
    Job Title
    Software Engineer
    Company Name
    Virgin Media O2
-
Session room
Main Loft
Session track
all
  • Name
    Job
    Job Title
    Architect and Developer
    Company Name
    oida.dev
-
Session room
Main Loft
Session track
all
  • Name
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Storyblok
  • Name
    Job
    Job Title
    Chief Marketing Officer
    Company Name
    Storyblok
  • Name
    Job
    Job Title
    Global Head of Customer Success
    Company Name
    Storyblok
-
Session room
Main Loft
Session track
all
  • Name
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Storyblok
  • Name
    Job
    Job Title
    Chief Marketing Officer
    Company Name
    Storyblok
-
Evening Reception and Networking Party!
Session room
Lounge
Session time
-
Session date

Closing Remarks

Session room
Main Loft
Session track
all
  • Name
    Dominik Angerer
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Storyblok
  • Name
    Mark Wheeler
    Job
    Job Title
    Chief Marketing Officer
    Company Name
    Storyblok
Session time
-
Session date

Inside the Newsroom: Content Lessons From the Journalists Who Cover It

Session room
Main Loft
Session track
all
  • Name
    Mark Jeffries
    Job
    Job Title
    Author & Keynote Speaker
    Company Name
    Former Merrill Lynch
  • Name
    Elisabeth Brier
    Job
    Job Title
    Deputy Editor
    Company Name
    Forbes
  • Name
    Thomas Maxwell
    Job
    Job Title
    Business and Technology Reporter
    Company Name
    Freelance
  • Name
    Jackie Snow
    Job
    Job Title
    Tech Journalist
    Company Name
    Freelance

What do journalists know about content that devs and marketers should, too? This panel goes behind the scenes with the people who cover the content world for a living. You’ll hear what trends are gaining traction (and which ones are just noise), how tech and storytelling are converging, and what it really takes to create content that performs. Whether you’re building the stack or shaping the strategy, this is your insider briefing on where content’s headed next.

Session time
-
Session date

How Virgin Media O2 is embracing Storyblok, and Powering the Future of React Native Live

Session room
Main Loft
Session track
all
  • Name
    Mark Jeffries
    Job
    Job Title
    Author & Keynote Speaker
    Company Name
    Former Merrill Lynch
  • Name
    Rakesh Radhakrishnan
    Job
    Job Title
    Director Consumer Core Engineering
    Company Name
    Virgin Media O2
  • Name
    Jim Drury
    Job
    Job Title
    Head of Front-End Technology
    Company Name
    Virgin Media O2
  • Name
    Matt Law
    Job
    Job Title
    Software Engineer
    Company Name
    Virgin Media O2

Virgin Media O2 is redefining what collaboration looks like in the digital era, by turning innovation into an open invitation. In this fireside chat, we’ll explore their journey with Storyblok, and what led to React Native Live, a groundbreaking initiative that’s transforming how teams build and deliver content-rich experiences. Hear firsthand about the challenges the team faced, what inspired them to make their work open source, and why contributing to the Storyblok ecosystem has become such a core part of their mission.
You’ll also gain insight into how open-source collaboration is shaping the future of technology communities—and where Virgin Media O2 sees the next wave of contributions and creativity coming from.

Session time
-
Session date

How Open Source Powers Storyblok

Session room
Black Loft
Session track
devs
  • Name
    Alvaro Saburido
    Job
    Job Title
    Developer Experience Engineer
    Company Name
    Storyblok

Open source plays a central role in how Storyblok is built, extended, and adopted by developers worldwide. In this session, you'll learn how we use open source to shape our SDKs, tools, and developer experience — and how it helps us move faster while staying flexible. You'll also get a look at our approach to contributing back, maintaining community-driven projects, and balancing product goals with the open-source spirit. Whether you're building your own tools or contributing to others, you'll walk away with practical lessons from our journey.

Session time
-
Session date

MVP Program & Customer Awards

Session room
Main Loft
Session track
all
  • Name
    Dominik Angerer
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Storyblok
  • Name
    Mark Wheeler
    Job
    Job Title
    Chief Marketing Officer
    Company Name
    Storyblok
  • Name
    Daniel Taylor
    Job
    Job Title
    Global Head of Customer Success
    Company Name
    Storyblok

Celebrate the voices shaping our community and platform with the Storyblok MVP and Customer Awards 2025!

Join us as we reveal our MVP Class of 2026 and the winners of this year’s customer awards across multiple categories designed to highlight the devs, marketers, and teams who have contributed something special to Storyblok in the past 12 months. And who knows? You or your team could be one of our worthy winners.

Session time
-
Session date

Water.com + Storyblok: 15 Brands Unified. Cutting 35% Effort. Driving Record Growth

Session room
Main Loft
Session track
all
  • Name
    Jared Bronz
    Job
    Job Title
    Senior Vice President of Consulting
    Company Name
    Elevate Digital

Primo Water’s 15 brand sites had become a drag—slow to update, inconsistent to manage, and dependent on developers for even simple changes. Partnering with Elevate Digital, Primo rebuilt Water.com on Storyblok, unifying every brand in one flexible, component-based hub.

The impact was immediate: content updates now run 35% faster, marketers gained true no-code control through a custom block library, and with our help, SEO strength carried seamlessly across the consolidation. Most importantly, the streamlined, personalized experience ignited a 5× surge in online orders and set new revenue records.

This session unpacks the strategy-first engagement—from governance and enablement to measurable outcomes—showing how a human-first approach with Storyblok transforms operational efficiency into enterprise-scale growth.

Session time
-
Session date

Storyblok Future Roadmap

Session room
Main Loft
Session track
all
  • Name
    Samuel Snopko
    Job
    Job Title
    Head of Product
    Company Name
    Storyblok

Digging deeper into Storyblok's next chapter. Discover what we are currently working on and what new features are on the horizon. We’ll showcase our new capabilities that redefine what a CMS is. See how Storyblok is turning a CMS into a content system for the AI era, from creation to governance to delivery.

Session time
-
Session date

Workflow Intelligence: Modular Workflows for Agile Teams

Session room
Main Loft
Session track
all
  • Name
    Robert Raver
    Job
    Job Title
    Principal Media and Entertainment Specialist Solutions Architect
    Company Name
    Amazon Web Services

A modular workflow architecture empowers teams to build, iterate, and scale processes on demand. This session covers the principles behind breaking workflows into plug-and-play modules, enabling fast experimentation and seamless adaptation as business needs evolve. Participants will gain insight into designing workflows that balance flexibility with governance, supporting everything from asset management to compliance checkpoints with ease.

Session time
-
Session date

AI Search is Here: What it Means for Marketers, SEO, and Content

Session room
Main Loft
Session track
marketing
  • Name
    Arthur Mstoyan
    Job
    Job Title
    SEO Manager
    Company Name
    Storyblok

AI is rewriting the rules of search in real-time and frankly, who isn’t struggling to keep up? With generative AI replacing traditional customer search journeys, the trusty old playbook for SEO and content marketing isn’t enough anymore to win.

We'll discuss how AI is reshaping the search landscape and what you should be thinking about to stay ahead of your competitors. We’ll tackle some big questions:

  • Is SEO dead — or just evolving?
  • Is it really possible to optimize for large language models (LLMs)?
  • What role does your website play when answers are generated, not linked?
Session time
-
Session date

Supercharge Storyblok with Plugins: Extend, Integrate & Connect

Session room
Black Loft
Session track
devs
  • Name
    Alba Silvente
    Job
    Job Title
    Senior Frontend Engineer
    Company Name
    Storyblok

Ever wondered how to push Storyblok beyond its core functionality? In this session, you’ll learn how to connect Storyblok with third-party platforms or data by using its powerful plugin system. We’ll explore both Field-type and Space-level plugins with real-world examples and live demos. You’ll walk away with a solid understanding of plugin basics, how to build and use them effectively, and which resources to turn to when you’re ready to extend Storyblok to fit your needs.

Session time
-
Session date

Don’t Panic: A Guide to Building a Resilient Web Infrastructure (And Surviving the Migration)

Session room
Black Loft
Session track
devs
  • Name
    Michele Bitinis
    Job
    Job Title
    Senior Web Strategy Manager
    Company Name
    Guild

This talk shares how Michele's team faced a brittle web infrastructure that blocked go-to-market progress and demanded constant manual fixes. Learn how she was able to secure leadership alignment to rebuild Guild.com's web infrastructure from the ground up and how a strategic tech-stack resiliency assessment paved the way for a scalable future.

Walk away with that very checklist, a summary of hard-won lessons on building a best-in-class Web tech stack, and practical tips for leading complex migrations without losing your mind or your team's momentum.

Session time
-
Session date

The Future of Joyful Content is Human

Session room
White Loft
Session track
marketing
  • Name
    Melissa Howe
    Job
    Job Title
    Senior Manager Digital Product – Brand Websites
    Company Name
    Marvin

In a world flooded with content, connection has become a rare commodity. This session explores how we can reclaim humanity in digital experiences by designing for emotion—not just efficiency. Inspired by Marvin’s human-centered design philosophy, we’ll unpack why empathy, inclusion, and joy are the new pillars of impactful content.

You’ll learn a practical framework for creating emotionally intelligent experiences that resonate deeply, build trust, and spark delight. From playful microcopy to inclusive design choices, discover how leading brands are turning content into connection—and how you can too. If you’re ready to move beyond metrics and make people feel something, this session is for you.

Session time
-
Session date

Hype, Software, and the Hero's Journey

Session room
Main Loft
Session track
all
  • Name
    Stefan Baumgartner
    Job
    Job Title
    Architect and Developer
    Company Name
    oida.dev

When do we perceive software as joyful? What characteristics do frameworks, libraries, and software products possess that bring a smile to users' faces? And how can these characteristics help us with interface design?

We get an answer — surprisingly — from narratology! In Star Wars, The Lord of the Rings, Harry Potter, and even Bluey! The Monomyth, or Hero's Journey, provides a template for structuring stories. And our own story is not far from it. How? You'll find out in this presentation.

Session time
-
Session date

The AI-Powered Composable Roadmap: The Marketer’s Dream. The CIO’s Blueprint.

Session room
Main Loft
Session track
all
  • Name
    Chad Solomonson
    Job
    Job Title
    Chief Customer Officer
    Company Name
    RDA

Marketers need agility, while CIOs must ensure scalability and governance. This session explores how AI-powered composable architecture is enabling both.

Drawing on insights from NRF’s CIO, we’ll share how composable stacks are driving speed to AI innovation while reducing technical debt, accelerating personalization, and unlocking new efficiencies. With Storyblok’s headless CMS at the core, marketing teams gain self-service agility while IT leaders retain control and future-proof their digital ecosystems. We will discuss how leading brands are transforming content operations into intelligent, modular systems that deliver measurable business impact and enable IT to align technology with business speed.

Session time
-
Session date

Turning Content into Connection

Session room
Main Loft
Session track
all
  • Name
    Dominik Angerer
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Storyblok

Dominik Angerer opens JoyConf with a clear look at what’s changed: the front door to the web has moved from search pages to AI answers, and content now has to work for humans and machines. For both B2B and B2C teams, he’ll show how headless content becomes contextual, compliant, and reusable across sites, apps, and assistants, closing the gap between creation and connection.


Then comes the reveal: Storyblok’s next chapter. New capabilities that redefine what a CMS is, turning it into a content system for the AI era, from creation to governance to delivery, plus fresh partnerships that expand what you can build. If you want to move faster, show up in the answers that matter, and ship with confidence, don’t miss this keynote. Create with Joy. Scale with Intelligence.

Session time
-
Session date

From Fast Front-Ends to Intelligent Front-Lines: Becoming Agent-Ready in the Era of Agent Experience (AX)

Session room
Black Loft
Session track
devs
  • Name
    Mathias (Matt) Biilmann
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Netlify

The next visitor to your site might not be human. It could be an autonomous agent that researches, writes copy, and even ships code at conversational speed. That shift rewrites the rules for everyone building digital experiences, from developers chasing lightning-fast front-ends to marketers crafting bold campaigns.

Netlify co-founder & CEO Matt Biilmann, originator of Agent Experience (AX), will show how to turn this disruption into an edge.
Structured context: See how Storyblok’s block-based content can act as a real-time context engine for agents.
Open standards: Learn how llms.txt, agents.json, and the Model Context Protocol (MCP) are already shaping agent-friendly sites.
AX checklist: Leave with practical steps to keep experiences blazing for humans and intelligible for AI agents.
Whether you code, create, or campaign, you’ll walk away ready for the agent-driven web.

Session time
-
Session date

Composability in the Age of AI

Session room
White Loft
Session track
marketing
  • Name
    Cecily Shives
    Job
    Job Title
    Director of Partnerships
    Company Name
    MACH Alliance

MACH-advanced organizations achieve 77% AI adoption rates versus 36% for traditional architectures—but this isn't about technology implementation. It's about market agility.

This session explores how composable business strategies enable teams to stay agile and build strategies around market opportunities, while competitors with rigid systems find themselves building their strategies around technology limitations. Discover why the five MACH principles (Composable, Connected, Open, Incremental, Autonomous) determine whether your organization leads market transformation or reacts to it. Learn how composable approaches turn AI breakthroughs into immediate customer value, while traditional organizations spend months planning vendor selection and system overhauls.

Perfect for marketers, brand leaders, and strategists navigating customer expectations in the AI era.

Dominik Angerer

Job Title
CEO and Co-Founder
Company Name
Storyblok

Dominik is the CEO and co-founder of Storyblok. Before establishing the company in 2017, he built a strong background as a full-stack developer and web performance specialist, working with major agencies. He is also an active contributor to the open-source community and a co-organizer of Stahlstadt.js.

Mark Wheeler

Job Title
Chief Marketing Officer
Company Name
Storyblok

Mark, as Chief Marketing Officer of Storyblok, leads the marketing strategy and execution to drive business growth and redefine the CMS category. Recognized as a Top 100 B2B global CMO, he's dedicated to building communities for marketers and developers. With a deep understanding of digital experiences, Mark ensures Storyblok delivers exceptional value. Previously, as CMO of LeanIX, he played a key role in doubling customers in two years and contributing to its successful acquisition by SAP. He has also held senior marketing roles at Nutanix, EMC, Sitecore, and Adobe.

Mark Jeffries

Job Title
Author & Keynote Speaker
Company Name
Former Merrill Lynch

Author, Keynote Speaker and former Merrill Lynch stockbroker, Mark Jeffries, has become a trusted adviser and communication consultant to some of the world's largest and most successful corporations, agencies and partnerships.

Mark has also mastered a fascinating niche – becoming the go-to person for facilitating, moderating and ‘MC-ing’ multinational events - for large and medium-sized organizations around the world.

As well as running countless industry panels and chatting with hundreds of C-Suite execs, on stage, Mark has also interviewed many major celebrities and thought-leaders including US President - Joe Biden, Will Smith, Simon Sinek, Sir Richard Branson, Boris Johnson, Simone Biles, Serena Williams, Janet Yellen and Michael J. Fox.

Mark is also invited to deliver his highly effective keynotes on ‘Business Communication, Influence & Presentation’  to audiences across many industries.  His speeches are relevant, entertaining, and filled with instantly useable takeaway ideas.

Mark has published two books: “What’s up with your Handshake?” and “The Art of Business Seduction”.

Discussing the power of ‘Business Influence’ and ‘Networking 2.0’, Mark regularly appears as an expert guest on NBC’s Today Show, Fox Business, and BBC News.

Elisabeth Brier

Job Title
Deputy Editor
Company Name
Forbes

Elisabeth is a Deputy Editor at Forbes, where she highlights some of the most promising and innovative companies and individuals, primarily across venture capital, artificial intelligence, and sustainability. She joined Forbes in 2018 and is based in Los Angeles. Elisabeth leads the operational strategy for various Forbes lists, including the AI 50, the Midas List, and Next Billion Dollar Startups, with a specific focus on sustainability, creating Forbes Sustainability Leaders list. She graduated from Tulane University with a bachelor's degree in Communications and Digital Media Production.

Thomas Maxwell

Job Title
Business and Technology Reporter
Company Name
Freelance

Thomas Maxwell is a business and technology reporter. His work has appeared in The San Francisco Standard, Business Insider, Vice News, and other outlets.

Jackie Snow

Job Title
Tech Journalist
Company Name
Freelance

Jackie Snow is a freelance journalist with bylines in The New York Times, Wall Street Journal, National Geographic, and others.

Rakesh Radhakrishnan

Job Title
Director Consumer Core Engineering
Company Name
Virgin Media O2

Jim Drury

Job Title
Head of Front-End Technology
Company Name
Virgin Media O2

As Head of Frontend Engineering at Virgin Media O2, Jim brings two decades of development expertise to creating exceptional digital experiences. His career spans major UK enterprises including the BBC, TalkTalk, and Barclays Bank, where he's consistently delivered innovative solutions that put customers first.

Passionate about crafting beautiful, intuitive web experiences that seamlessly blend functionality with aesthetic appeal, Jim's expertise spans the modern frontend ecosystem. From Angular and React to NextJS and Vue, complemented by backend technologies like Node.js and Scala.

Talk to Jim about Human in the Loop AI engineering, exploring how artificial intelligence can enhance rather than replace human creativity and decision-making. This approach leverages cutting-edge technology while maintaining the human touch that makes digital experiences stand out.

Whether architecting scalable frontend solutions or mentoring development teams,Jim firmly believes that great technology should feel effortless to the people who use it.

Matt Law

Job Title
Software Engineer
Company Name
Virgin Media O2

Matt is a Senior Software Engineer at Virgin Media O2, specialising in web, native, and developer tooling. With a passion for building seamless, high-performance experiences, he focuses on crafting solutions that enhance both user experience and developer productivity. Whether working on frontend applications, mobile platforms, or engineering internal tools, Matt thrives at the intersection of technology and usability, helping teams deliver scalable and intuitive digital products.

Alvaro Saburido

Job Title
Developer Experience Engineer
Company Name
Storyblok

Creative Software Engineer. DX at Storyblok, author of TresJS, former founder of Porsche Digital BCN.

Daniel Taylor

Job Title
Global Head of Customer Success
Company Name
Storyblok

Daniel is a Customer Success expert with a track record of building and scaling successful SaaS organizations. Known for a hands-on approach and a focus on driving measurable results, he has led teams across the globe, consistently exceeding revenue retention goals.

Having worked with brands like Morgan Stanley, Chanel, MediaMarkt and Capital One, he understands the nuances of customer engagement in diverse industries.

Jared Bronz

Job Title
Senior Vice President of Consulting
Company Name
Elevate Digital

Jared Bronz is Senior Vice President of Consulting at Elevate Digital, where he architects and scales human-first digital experiences for Fortune 500 clients and leading consumer brands.

Jared joined Elevate Digital to launch its Consulting Practice—scaling revenue in four years to over $8 million by partnering with strategic clients to unify customer journeys and drive sustainable growth. Prior to Elevate, he spent more than a decade founding and leading a boutique digital-commerce consultancy, where he specialized in end-to-end e-commerce implementations and integrated marketing campaigns.

A strategic thinker and emerging thought leader, Jared helps defines the vision and roadmap for every engagement. He champions AI not as a replacement for human ingenuity but as a force multiplier—accelerating insights, personalizing experiences at scale, and enabling teams to focus on creative problem-solving. Under his leadership, clients in retail, hospitality, and healthcare have adopted data- and analytics-driven experience strategies, delivering triple-digit lifts in orders and double-digit gains in engagement and loyalty.

Built to partner and obsessed with outcomes, Jared recruits, mentors, and embeds top-tier talent alongside client teams, fostering an agile, innovation-driven culture—proof that when technology and humanity converge, real, measurable impact follows.

Samuel Snopko

Job Title
Head of Product
Company Name
Storyblok

Meet Samuel, the Head of Product at Storyblok - a headless content management system. With over 15 years of experience in the tech industry, Samuel is a Creative FrontEnd Knight & DesignOps enthusiast who's passionate about JAMStack and crafting beautiful web experiences.

When he's not busy building products, Samuel can be found indulging in his hobbies - trail running, exploring new specialty coffee shops, and geeking out over the latest Star Wars release. With his love for adventure, caffeine, and the Force, Samuel brings a unique perspective to everything he does.

Robert Raver

Job Title
Principal Media and Entertainment Specialist Solutions Architect
Company Name
Amazon Web Services

Robert Raver is a Principal Media and Entertainment Specialist Solutions Architect and worldwide tech lead at AWS, dedicated to advancing Media Supply Chain and AI capabilities. Leading the Media Lake initiative, he spearheads efforts to transform media asset management and workflow orchestration across the industry. Robert works closely with customers and partners to identify emerging technologies and transform them into solutions that drive tangible business results. His expertise lies in architecting cloud-based systems that optimize media supply chains, tackling industry pain points related to media processing, rights management, title operations, QC workflows, and metadata handling. Robert's 20+ years of experience encompasses leadership positions, architectural design, and hands-on engineering across the media landscape.

Arthur Mstoyan

Job Title
SEO Manager
Company Name
Storyblok

Arthur is a SEO specialist with a strong focus on helping SaaS companies scale their organic growth. Over the years, he has built SEO functions from the ground up, developing comprehensive strategies that span technical SEO, content frameworks, internationalization, and user-intent-driven optimization. His approach is always tied to business goals, whether that’s increasing product signups, reducing CAC, or building sustainable demand engines.

Most recently, Arthur has been adapting SEO strategies to meet the changes in how people search. As more top-of-funnel discovery shifts from traditional search engines to AI platforms like ChatGPT, Perplexity, and Gemini, he’s been working on future-proofing content and visibility through structured data, conversational formats, and entity-focused optimization. His goal is to help SaaS companies stay ahead of the curve, by not just ranking in Google, but by being found wherever modern buyers are searching.

Alba Silvente

Job Title
Senior Frontend Engineer
Company Name
Storyblok

Alba Silvente is a Senior Frontend Engineer at Storyblok, Google Developer Expert in Web Technologies, Microsoft MVP, and WTM Ambassador. She’s passionate about Jamstack, Web Performance, open-source, and sharing knowledge through writing, podcasting, and speaking at conferences.

Michele Bitinis

Job Title
Senior Web Strategy Manager
Company Name
Guild

Michele Bitinis is a digital strategist, web operations leader, and user-first storyteller. As web strategy lead at Guild, she oversees a digital presence built for resilience: one that scales intelligently, adapts to market shifts in real time, and positions the business for sustained growth.

With roots in data analysis and performance marketing, Michele bridges technical infrastructure and human-centered design. Her approach blends storytelling with architecture to create digital experiences designed for users and built to move with them.

Melissa Howe

Job Title
Senior Manager Digital Product – Brand Websites
Company Name
Marvin

Melissa Howe is a dynamic leader at the intersection of digital product innovation and marketing strategy. Melissa currently serves as Senior Manager of Digital Product at Marvin, where she leads the transformation of website platforms into high-performing, customer-centric experiences that drive measurable business growth. With over a decade of experience in digital marketing and product leadership, Melissa has a proven track record of aligning digital strategy with enterprise goals—delivering triple-digit increases in qualified leads, optimizing customer journeys, and unlocking significant cost efficiencies. She’s known for her ability to turn customer insights into actionable strategies that accelerate engagement, loyalty, and revenue.

Stefan Baumgartner

Job Title
Architect and Developer
Company Name
oida.dev

Stefan Baumgartner is an architect and developer based in Austria. He is the author of "TypeScript in 50 Lessons" (Smashing Magazine, 2020) and "The TypeScript Cookbook" (O'Reilly, 2023). In his spare time, he organizes ScriptConf and Rust Linz. Stefan enjoys Italian food, Belgian beer, and British vinyl records.

Chad Solomonson

Job Title
Chief Customer Officer
Company Name
RDA

Chad is a proven executive and advisor with over 30 years of experience at the intersection of marketing and technology. As Chief Customer Officer at RDA, he crafts strategies that deliver impactful solutions and actionable roadmaps for growth. His entrepreneurial journey includes founding successful ventures and leading cross-functional teams in startups and enterprises, specializing in building partnerships, product and service innovation and Go-To-Market strategies. A recognized thought leader, he is a best-selling author and hosts one of Apple’s Top Podcasts on Marketing Technology. Additionally, he is a Storyblok Ambassador, Sitecore MVP, and ADDY Award winner.

Mathias (Matt) Biilmann

Job Title
CEO and Co-Founder
Company Name
Netlify

Mathias (Matt) Biilmann is the CEO and co-founder of Netlify, leading the fastest growing platform for modern web development. He introduced agent experience (AX) for the AI era and coined Jamstack, a movement he led that reshaped modern web development. Matt is currently pioneering an agent-friendly web, helping developers adapt to the changes that AI brings. A builder at heart, Matt is constantly working to improve web architecture, champions DX, and empowers developers to shape the future.

Cecily Shives

Job Title
Director of Partnerships
Company Name
MACH Alliance

Cecily Shives serves as Director of Partnerships at the MACH Alliance, the global not-for-profit advancing composable and AI-native technology. She oversees the Alliance’s partner ecosystem, driving growth and engagement across 100+ member organizations. With experience in global partner strategy and enablement, Cecily is passionate about connecting teams, bridging marketing, sales, and product to make collaboration a competitive advantage.

Session Recordings

A person speaking on stage with "Dominik Angeler, CEO & Co-Founder, Storyblok" displayed on a screen behind them.
  • Name
    Dominik Angerer
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Storyblok
Four people seated on stage during a panel discussion, with a backdrop displaying "by storyblok" and colorful icons.
  • Name
    Mark Jeffries
    Job
    Job Title
    Author & Keynote Speaker
    Company Name
    Former Merrill Lynch
  • Name
    Elisabeth Brier
    Job
    Job Title
    Deputy Editor
    Company Name
    Forbes
  • Name
    Thomas Maxwell
    Job
    Job Title
    Business and Technology Reporter
    Company Name
    Freelance
  • Name
    Jackie Snow
    Job
    Job Title
    Tech Journalist
    Company Name
    Freelance
A person presenting at JoyConf by Storyblok, standing next to a screen displaying a presentation.
  • Name
    Alba Silvente
    Job
    Job Title
    Senior Frontend Engineer
    Company Name
    Storyblok
Man in an orange shirt speaking on stage, with a large screen displaying "Arthur Msto, SEO Manager, Storyblok" in the background.
  • Name
    Arthur Mstoyan
    Job
    Job Title
    SEO Manager
    Company Name
    Storyblok
A person speaks into a microphone at JoyConf, standing beside a screen displaying a presentation titled "How Op powers."
  • Name
    Alvaro Saburido
    Job
    Job Title
    Developer Experience Engineer
    Company Name
    Storyblok
Robert with AWS presenting sponsor session on keynote stage at JoyConf LA.
  • Name
    Robert Raver
    Job
    Job Title
    Principal Media and Entertainment Specialist Solutions Architect
    Company Name
    Amazon Web Services
Session time
-
Session date

Turning Content into Connection

Session room
Main Loft
Session track
all
  • Name
    Dominik Angerer
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Storyblok

Dominik Angerer opens JoyConf with a clear look at what’s changed: the front door to the web has moved from search pages to AI answers, and content now has to work for humans and machines. For both B2B and B2C teams, he’ll show how headless content becomes contextual, compliant, and reusable across sites, apps, and assistants, closing the gap between creation and connection.


Then comes the reveal: Storyblok’s next chapter. New capabilities that redefine what a CMS is, turning it into a content system for the AI era, from creation to governance to delivery, plus fresh partnerships that expand what you can build. If you want to move faster, show up in the answers that matter, and ship with confidence, don’t miss this keynote. Create with Joy. Scale with Intelligence.

Session time
-
Session date

Inside the Newsroom: Content Lessons From the Journalists Who Cover It

Session room
Main Loft
Session track
all
  • Name
    Mark Jeffries
    Job
    Job Title
    Author & Keynote Speaker
    Company Name
    Former Merrill Lynch
  • Name
    Elisabeth Brier
    Job
    Job Title
    Deputy Editor
    Company Name
    Forbes
  • Name
    Thomas Maxwell
    Job
    Job Title
    Business and Technology Reporter
    Company Name
    Freelance
  • Name
    Jackie Snow
    Job
    Job Title
    Tech Journalist
    Company Name
    Freelance

What do journalists know about content that devs and marketers should, too? This panel goes behind the scenes with the people who cover the content world for a living. You’ll hear what trends are gaining traction (and which ones are just noise), how tech and storytelling are converging, and what it really takes to create content that performs. Whether you’re building the stack or shaping the strategy, this is your insider briefing on where content’s headed next.

Session time
-
Session date

Supercharge Storyblok with Plugins: Extend, Integrate & Connect

Session room
Black Loft
Session track
devs
  • Name
    Alba Silvente
    Job
    Job Title
    Senior Frontend Engineer
    Company Name
    Storyblok

Ever wondered how to push Storyblok beyond its core functionality? In this session, you’ll learn how to connect Storyblok with third-party platforms or data by using its powerful plugin system. We’ll explore both Field-type and Space-level plugins with real-world examples and live demos. You’ll walk away with a solid understanding of plugin basics, how to build and use them effectively, and which resources to turn to when you’re ready to extend Storyblok to fit your needs.

Session time
-
Session date

AI Search is Here: What it Means for Marketers, SEO, and Content

Session room
Main Loft
Session track
marketing
  • Name
    Arthur Mstoyan
    Job
    Job Title
    SEO Manager
    Company Name
    Storyblok

AI is rewriting the rules of search in real-time and frankly, who isn’t struggling to keep up? With generative AI replacing traditional customer search journeys, the trusty old playbook for SEO and content marketing isn’t enough anymore to win.

We'll discuss how AI is reshaping the search landscape and what you should be thinking about to stay ahead of your competitors. We’ll tackle some big questions:

  • Is SEO dead — or just evolving?
  • Is it really possible to optimize for large language models (LLMs)?
  • What role does your website play when answers are generated, not linked?
Session time
-
Session date

How Open Source Powers Storyblok

Session room
Black Loft
Session track
devs
  • Name
    Alvaro Saburido
    Job
    Job Title
    Developer Experience Engineer
    Company Name
    Storyblok

Open source plays a central role in how Storyblok is built, extended, and adopted by developers worldwide. In this session, you'll learn how we use open source to shape our SDKs, tools, and developer experience — and how it helps us move faster while staying flexible. You'll also get a look at our approach to contributing back, maintaining community-driven projects, and balancing product goals with the open-source spirit. Whether you're building your own tools or contributing to others, you'll walk away with practical lessons from our journey.

Session time
-
Session date

Workflow Intelligence: Modular Workflows for Agile Teams

Session room
Main Loft
Session track
all
  • Name
    Robert Raver
    Job
    Job Title
    Principal Media and Entertainment Specialist Solutions Architect
    Company Name
    Amazon Web Services

A modular workflow architecture empowers teams to build, iterate, and scale processes on demand. This session covers the principles behind breaking workflows into plug-and-play modules, enabling fast experimentation and seamless adaptation as business needs evolve. Participants will gain insight into designing workflows that balance flexibility with governance, supporting everything from asset management to compliance checkpoints with ease.

Session time
-
Session date

Storyblok Future Roadmap

Session room
Main Loft
Session track
all
  • Name
    Samuel Snopko
    Job
    Job Title
    Head of Product
    Company Name
    Storyblok

Digging deeper into Storyblok's next chapter. Discover what we are currently working on and what new features are on the horizon. We’ll showcase our new capabilities that redefine what a CMS is. See how Storyblok is turning a CMS into a content system for the AI era, from creation to governance to delivery.

Session time
-
Session date

Water.com + Storyblok: 15 Brands Unified. Cutting 35% Effort. Driving Record Growth

Session room
Main Loft
Session track
all
  • Name
    Jared Bronz
    Job
    Job Title
    Senior Vice President of Consulting
    Company Name
    Elevate Digital

Primo Water’s 15 brand sites had become a drag—slow to update, inconsistent to manage, and dependent on developers for even simple changes. Partnering with Elevate Digital, Primo rebuilt Water.com on Storyblok, unifying every brand in one flexible, component-based hub.

The impact was immediate: content updates now run 35% faster, marketers gained true no-code control through a custom block library, and with our help, SEO strength carried seamlessly across the consolidation. Most importantly, the streamlined, personalized experience ignited a 5× surge in online orders and set new revenue records.

This session unpacks the strategy-first engagement—from governance and enablement to measurable outcomes—showing how a human-first approach with Storyblok transforms operational efficiency into enterprise-scale growth.

Session time
-
Session date

From Fast Front-Ends to Intelligent Front-Lines: Becoming Agent-Ready in the Era of Agent Experience (AX)

Session room
Black Loft
Session track
devs
  • Name
    Mathias (Matt) Biilmann
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Netlify

The next visitor to your site might not be human. It could be an autonomous agent that researches, writes copy, and even ships code at conversational speed. That shift rewrites the rules for everyone building digital experiences, from developers chasing lightning-fast front-ends to marketers crafting bold campaigns.

Netlify co-founder & CEO Matt Biilmann, originator of Agent Experience (AX), will show how to turn this disruption into an edge.
Structured context: See how Storyblok’s block-based content can act as a real-time context engine for agents.
Open standards: Learn how llms.txt, agents.json, and the Model Context Protocol (MCP) are already shaping agent-friendly sites.
AX checklist: Leave with practical steps to keep experiences blazing for humans and intelligible for AI agents.
Whether you code, create, or campaign, you’ll walk away ready for the agent-driven web.

Session time
-
Session date

Composability in the Age of AI

Session room
White Loft
Session track
marketing
  • Name
    Cecily Shives
    Job
    Job Title
    Director of Partnerships
    Company Name
    MACH Alliance

MACH-advanced organizations achieve 77% AI adoption rates versus 36% for traditional architectures—but this isn't about technology implementation. It's about market agility.

This session explores how composable business strategies enable teams to stay agile and build strategies around market opportunities, while competitors with rigid systems find themselves building their strategies around technology limitations. Discover why the five MACH principles (Composable, Connected, Open, Incremental, Autonomous) determine whether your organization leads market transformation or reacts to it. Learn how composable approaches turn AI breakthroughs into immediate customer value, while traditional organizations spend months planning vendor selection and system overhauls.

Perfect for marketers, brand leaders, and strategists navigating customer expectations in the AI era.

Session time
-
Session date

Don’t Panic: A Guide to Building a Resilient Web Infrastructure (And Surviving the Migration)

Session room
Black Loft
Session track
devs
  • Name
    Michele Bitinis
    Job
    Job Title
    Senior Web Strategy Manager
    Company Name
    Guild

This talk shares how Michele's team faced a brittle web infrastructure that blocked go-to-market progress and demanded constant manual fixes. Learn how she was able to secure leadership alignment to rebuild Guild.com's web infrastructure from the ground up and how a strategic tech-stack resiliency assessment paved the way for a scalable future.

Walk away with that very checklist, a summary of hard-won lessons on building a best-in-class Web tech stack, and practical tips for leading complex migrations without losing your mind or your team's momentum.

Session time
-
Session date

The Future of Joyful Content is Human

Session room
White Loft
Session track
marketing
  • Name
    Melissa Howe
    Job
    Job Title
    Senior Manager Digital Product – Brand Websites
    Company Name
    Marvin

In a world flooded with content, connection has become a rare commodity. This session explores how we can reclaim humanity in digital experiences by designing for emotion—not just efficiency. Inspired by Marvin’s human-centered design philosophy, we’ll unpack why empathy, inclusion, and joy are the new pillars of impactful content.

You’ll learn a practical framework for creating emotionally intelligent experiences that resonate deeply, build trust, and spark delight. From playful microcopy to inclusive design choices, discover how leading brands are turning content into connection—and how you can too. If you’re ready to move beyond metrics and make people feel something, this session is for you.

Session time
-
Session date

MVP Program & Customer Awards

Session room
Main Loft
Session track
all
  • Name
    Dominik Angerer
    Job
    Job Title
    CEO and Co-Founder
    Company Name
    Storyblok
  • Name
    Mark Wheeler
    Job
    Job Title
    Chief Marketing Officer
    Company Name
    Storyblok
  • Name
    Daniel Taylor
    Job
    Job Title
    Global Head of Customer Success
    Company Name
    Storyblok

Celebrate the voices shaping our community and platform with the Storyblok MVP and Customer Awards 2025!

Join us as we reveal our MVP Class of 2026 and the winners of this year’s customer awards across multiple categories designed to highlight the devs, marketers, and teams who have contributed something special to Storyblok in the past 12 months. And who knows? You or your team could be one of our worthy winners.

Session time
-
Session date

The AI-Powered Composable Roadmap: The Marketer’s Dream. The CIO’s Blueprint.

Session room
Main Loft
Session track
all
  • Name
    Chad Solomonson
    Job
    Job Title
    Chief Customer Officer
    Company Name
    RDA

Marketers need agility, while CIOs must ensure scalability and governance. This session explores how AI-powered composable architecture is enabling both.

Drawing on insights from NRF’s CIO, we’ll share how composable stacks are driving speed to AI innovation while reducing technical debt, accelerating personalization, and unlocking new efficiencies. With Storyblok’s headless CMS at the core, marketing teams gain self-service agility while IT leaders retain control and future-proof their digital ecosystems. We will discuss how leading brands are transforming content operations into intelligent, modular systems that deliver measurable business impact and enable IT to align technology with business speed.

Session time
-
Session date

How Virgin Media O2 is embracing Storyblok, and Powering the Future of React Native Live

Session room
Main Loft
Session track
all
  • Name
    Mark Jeffries
    Job
    Job Title
    Author & Keynote Speaker
    Company Name
    Former Merrill Lynch
  • Name
    Rakesh Radhakrishnan
    Job
    Job Title
    Director Consumer Core Engineering
    Company Name
    Virgin Media O2
  • Name
    Jim Drury
    Job
    Job Title
    Head of Front-End Technology
    Company Name
    Virgin Media O2
  • Name
    Matt Law
    Job
    Job Title
    Software Engineer
    Company Name
    Virgin Media O2

Virgin Media O2 is redefining what collaboration looks like in the digital era, by turning innovation into an open invitation. In this fireside chat, we’ll explore their journey with Storyblok, and what led to React Native Live, a groundbreaking initiative that’s transforming how teams build and deliver content-rich experiences. Hear firsthand about the challenges the team faced, what inspired them to make their work open source, and why contributing to the Storyblok ecosystem has become such a core part of their mission.
You’ll also gain insight into how open-source collaboration is shaping the future of technology communities—and where Virgin Media O2 sees the next wave of contributions and creativity coming from.

Session time
-
Session date

Hype, Software, and the Hero's Journey

Session room
Main Loft
Session track
all
  • Name
    Stefan Baumgartner
    Job
    Job Title
    Architect and Developer
    Company Name
    oida.dev

When do we perceive software as joyful? What characteristics do frameworks, libraries, and software products possess that bring a smile to users' faces? And how can these characteristics help us with interface design?

We get an answer — surprisingly — from narratology! In Star Wars, The Lord of the Rings, Harry Potter, and even Bluey! The Monomyth, or Hero's Journey, provides a template for structuring stories. And our own story is not far from it. How? You'll find out in this presentation.

Photos From the Event

the-hudshon-loft
Los Angeles
City
Los Angeles
Date
Nov 6, 2025
Venue
The Hudson Loft

The Venue

www.hudsonloft.com

Hudson Loft is where raw industrial style meets limitless creative potential. Located Downtown, this gem offers sweeping spaces that transform to fit any vision. As a favorite backdrop for photo shoots, film productions and high-profile events, it’s a true blank canvas — ready to be shaped by innovative minds.

For JoyConf Los Angeles, The Hudson Loft will set the stage for bold conversations, breakthrough ideas, and the kind of industry connections that push content and technology into the next chapter.