Amsterdam

Dominik is the CEO and co-founder of Storyblok. Before establishing the company in 2017, he built a strong background as a full-stack developer and web performance specialist, working with major agencies. He is also an active contributor to the open-source community and a co-organizer of Stahlstadt.js.

Harry is an independent Consultant Web Performance Engineer from the UK. He helps some of the world’s largest and most respected organisations find and fix their site-speed issues.

He is both a Google- and a Cloudinary Media-Developer Expert, and has consulted for clients from the United Nations to the BBC, General Electric to the Financial Times, and a whole host more. He is also co-chair of performance.now(), the web performance conference for professionals.

When not doing client work, he writes, teaches, and speaks about the entire gamut of front-end performance. When not doing work at all, he’s probably out on his bike.

With over two decades of experience in the fast-paced world of B2B technology, Charlene is a seasoned Global Marketer specialising in SaaS. Her career spans 20 years leading Demand Generation and Field Marketing strategies that drive revenue and build market presence across international markets. Having held leadership roles at both high-growth startups and enterprise tech firms, Charlene brings a deep understanding of the SaaS buyer journey and is passionate about turning insights into action.

Julius leads the Product Marketing function at Storyblok, focusing on elevating customer and partner experiences. His mission is to highlight what makes Storyblok the foremost and most beloved CMS in the industry, while underscoring the importance of empowering both content creators and developers to thrive in an AI-driven world.

Vitaly loves beautiful content and does not give up easily. Born in Minsk, Belarus, he studied computer science and mathematics in Germany. While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered passion for typography, interface design and writing. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine back in 2006, a leading online magazine for designers and developers. His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience over all the years.

Vitaly is the author, co-author and editor of Smashing Books (https://www.smashingmagazine.com/books), and a curator of  Smashing Conferences (https://www.smashingconf.com). He is the UX lead with the European Parliament and Smashing Magazine (www.smashingmagazine.com) and front-end/UX consultant in Europe and abroad, working with large and small companies and organizations like Haufe-Lexware, Axel-Springer and others.

He also runs Measure UX (https://measure-ux.com) and Smart Interface Design Patterns (https://smart-interface-design-patterns.com), friendly video courses on UX and design patterns, along with a live UX training for passionate UX and product designers.

Isobel leads LAB’s behavioural science practice, ensuring strategies are grounded in evidence and shaped by how people really think, feel, and behave.

With an MSc in Behaviour Change from UCL and over eight years of experience applying behavioural insights, she brings clarity to complexity - translating academic theory into practical, human-centred solutions across tech, customer experience, and digital innovation.

Driven by a systems-thinking mindset, Isobel helps teams and clients connect the dots, revealing the deeper patterns behind behaviour. Her work empowers brands to design experiences that don’t just work better, but work smarter, aligned with the realities of human decision-making.

With deep roots in retail and a focus on serving retailers and Consumer goods companies, AWS continually develops industry-specific services, leveraging market insights tested by Amazon.com (opens in a new window) and then made available for customer use. As a Global Business Development Manager, with a background in Retail and IT, Marcel plays a key role in driving digital transformation initiatives, working closely with C-level executives, IT leaders and a broad range of AWS Partners with Enterprise customers around the world. Marcel’s expertise spans Retail and Consumer Goods technology transformation, Cloud Strategy for Retail and AWS’ extensive AI capabilities for Retail, with a strong emphasis on e-commerce, composable commerce, Agentic AI for Retail, Smart Store technology and Supply Chain Solutions.

Nelson is a distinguished Enterprise Technologist specializing in Retail and Consumer Packaged Goods (CPG) for Amazon Web Services (AWS) in the EMEA region. As a key member of AWS's Global Retail & CPG organization, Nelson brings a wealth of international experience and strategic insight to his role. Nelson's unique combination of technical expertise, industry knowledge, and global experience positions him as an ideal advisor for companies looking to leverage cloud technology for business growth and innovation. His approach is rooted in AWS's principles of customer obsession and long-term thinking, ensuring that technological solutions are always aligned with business objectives and market demands.

Mark, as Chief Marketing Officer of Storyblok, leads the marketing strategy and execution to drive business growth and redefine the CMS category. Recognized as a Top 100 B2B global CMO, he's dedicated to building communities for marketers and developers. With a deep understanding of digital experiences, Mark ensures Storyblok delivers exceptional value. Previously, as CMO of LeanIX, he played a key role in doubling customers in two years and contributing to its successful acquisition by SAP. He has also held senior marketing roles at Nutanix, EMC, Sitecore, and Adobe.

Philipp Dollst is a Software Engineering Lead at LichtBlick SE, one of Germany's leading renewable energy providers. He leads the Web Platform team, overseeing the development of scalable frontends enabling high-performance, CMS-driven digital experiences among other cross-functional initiatives. Born and raised in Hamburg, Philipp has had a passion for computers and coding since childhood. He currently works on LichtBlick’s frontend platform, utilizing technologies such as modern React, Next.js, and micro-frontends, with a strong emphasis on web performance, accessibility, and developer experience. With over a decade of experience - including engineering roles at SinnerSchrader and Accenture - he is well-versed in CMS integration and scalable web architectures.

As Head of Frontend Engineering at Virgin Media O2, Jim brings two decades of development expertise to creating exceptional digital experiences. His career spans major UK enterprises including the BBC, TalkTalk, and Barclays Bank, where he's consistently delivered innovative solutions that put customers first.

Passionate about crafting beautiful, intuitive web experiences that seamlessly blend functionality with aesthetic appeal, Jim's expertise spans the modern frontend ecosystem. From Angular and React to NextJS and Vue, complemented by backend technologies like Node.js and Scala.

Talk to Jim about Human in the Loop AI engineering, exploring how artificial intelligence can enhance rather than replace human creativity and decision-making. This approach leverages cutting-edge technology while maintaining the human touch that makes digital experiences stand out.

Whether architecting scalable frontend solutions or mentoring development teams,Jim firmly believes that great technology should feel effortless to the people who use it.

Matt is a Senior Software Engineer at Virgin Media O2, specialising in web, native, and developer tooling. With a passion for building seamless, high-performance experiences, he focuses on crafting solutions that enhance both user experience and developer productivity. Whether working on frontend applications, mobile platforms, or engineering internal tools, Matt thrives at the intersection of technology and usability, helping teams deliver scalable and intuitive digital products.

Daniel is a Customer Success expert with a track record of building and scaling successful SaaS organizations. Known for a hands-on approach and a focus on driving measurable results, he has led teams across the globe, consistently exceeding revenue retention goals.

Having worked with brands like Morgan Stanley, Chanel, MediaMarkt and Capital One, he understands the nuances of customer engagement in diverse industries.

Sören von Sebelin is Lead Product Manager at Lokalise, driving a strategic initiative in AI-powered localization. With 15+ years’ experience building impactful digital products—from scaling game studios from 100 to 1,400 employees, through MarTech, to deep-tech SaaS—he blends technical depth, UX expertise, and data-driven product pragmatism. Known for his ego-free, straightforward approach, Sören focuses on meaningful product discovery and tough prioritization to help teams deliver results that matter.

Over a decade building seamless web experiences. Web accessibility advocate. Technical lead behind award-winning sites. Design system tinkerer. Community and event ambassador.

Edo is a Senior Developer Relations Engineer at Storyblok, helping developers succeed by bridging the gap between technical tools and human.

Flavilla Fongang is a serial entrepreneur, author and the founder of 3 Colours Rule, an award-winning branding and neuromarketing agency and Black Rise, an award-winning social business platform connecting the Black Talent to the rest of the world. Computer Weekly named her number 1 most influential woman in tech in the UK among a list of more than 600 women in tech nationwide in 2022. She has been on the Black Powerlist since 2024. She became a UN Women partner to support women’s rights and advancements across the world. Alongside Will.i.am, in 2024, she was on the Global Top 100 Most Influential People of African Descent – Futurists & Innovators.  Through her agency, she has helped her clients scale their brand nationally and internationally. She was awarded the “She’s Mercedes” businesswoman award by Mercedes Benz. Flavilla Fongang is a respected brand strategist with neuromarketing expertise and the creator of the D.A.C. system and The “Beyond marketing” strategy. Flavilla is the brand advisor for the BBC and provides regularly actionable brand strategy advice on live radio and TV. She is also the founder of Global Tech Advocates for Black Women in Tech, the largest European network of Black Women In Tech. She is also the author of “99 strategies to get customers”. She has been a keynote speaker for the most prestigious international events, such as AI Summit, AdWeek, HubSpot, DMWF, MozCon, AdWorld, Upgrade100, CTA, MarTech, and many more.

Aaron Cawte leads engineering for global marketing at Octopus Energy. His team - known inside Octopus as the “Chaos Monkeys” - builds and iterates on new ideas to drive forward the energy transition.

With a background in Computer Science, Aaron is a front-end developer by trade, but he spends just as much time collaborating with designers, product managers and marketers to craft experiences that change the game.

Aaron’s work at Octopus includes Saving Sessions, the programme that pioneered the idea of paying customers to use less power when the grid needs it most. Products built by Aaron’s team have paid out millions to Octopus customers, for saving, shifting and even using more energy at the right times.

In between all this, Aaron and his team are supercharging their work with Storyblok, and he’s excited to share a new set of highlights from their journey in Amsterdam!

Alex began developing mobile apps shortly after graduating, starting with the iPhone 3G. Over the past decade, he has built and shipped numerous iOS products before transitioning into technical and people leadership roles.

He now leads mobile development at Octopus Energy, where his team builds both customer-facing and internal tools spanning low-carbon technology, marketing, and energy management.

Recognising the challenges of shipping mobile apps at scale - especially in a fast-evolving global energy market - Alex and his team partnered with Storyblok to create tooling that empowers Octopus Energy's international businesses. This collaboration enables regional teams to tailor a single global product to local needs, increasing flexibility without compromising quality.

Polly is COO at Enterprise Nation, the UK’s leading small business platform supporting over 1 million entrepreneurs. With eight years at the company, she has played a key role in scaling the business, driving product strategy, and building a thriving small business community.

With a background in product, technology, and digital transformation, Polly leads cross-functional teams to deliver content-driven solutions that connect startups with support, funding, and growth opportunities. She is passionate about tools that empower teams to work smarter like Storyblok, which powers Enterprise Nation’s content ecosystem end to end.

Outside of operations, Polly champions inclusive entrepreneurship and runs a not-for-profit initiative supporting young women globally through education and storytelling, called Girls in Movement.

Lorna Bladen is a digital marketing leader with over a decade of experience supporting small businesses to start, grow and scale. As Chief Marketing Officer at Enterprise Nation, she has led high-impact campaigns, partnerships, and digital initiatives that have helped connect thousands of entrepreneurs with the support they need to thrive.

Her journey began with StartUp Britain, a national campaign championing entrepreneurship, where she worked at the heart of the UK’s small business movement. Lorna’s work sits at the intersection of marketing, community, and purpose, with a passion for turning ideas into action through creative content, data-driven strategy, and human-centred campaigns.

Mira is a product leader with 10 years of experience building and optimising digital experiences at high-growth tech companies. Currently at Dojo, leading the MarTech Web team, focusing on  increasing web conversion, creating seamless user journeys, driving experimentation, and balancing business goals with customer needs. With a background spanning fintech, e-commerce, and travel, Mira has worked across product, growth, content and creative, bringing a unique mix of creativity and technical insight. 

Sobhan Afroosheh is a Customer Engineer at Google Cloud dedicated to helping customers build and scale on the platform. They partner with organizations to implement a broad spectrum of solutions using both Google Cloud infrastructure and latest Generative AI Solutions.

With almost 30 years in the web industry, Alistair’s journey began with the familiar screech of a 9600bps modem dialing AOL!

For the past six years, he’s had the privilege of leading the Web Development Team at the University of East Anglia (UEA). During his tenure, he has successfully architected the transformation of their main website and intranet from a monolithic CMS to Jamstack. This was a complex undertaking, serving a diverse global audience of researchers, students, and staff. Storyblok proved to be the ideal solution, meeting all our project goals - Fast, Scalable, Global, and Accessible.

He’s greatly enjoyed collaborating with market-leading companies like Storyblok, and honoured to be an Ambassador for the company. He is excited to share UEA’s transformative journey at JoyConf!

Hailing from Västerås, Sweden, and at 36 years old, Christopher is the Product Owner for the web at the global HVAC manufacturer, Systemair group. He brings a strong technical foundation from his years in web development and DevOps, now leveraging that knowledge to continually improve and enhance Systemair's portfolio of web-related services. He's passionate about making their digital presence effective and user-friendly.

Markus has been a web developer for 15 years and is currently working on DX at Storyblok. He is an expert in modern frontend technologies, including Vue.js/Nuxt and React/Next.js, and an avid TDD practitioner.

With 15 years of experience in digital content management, Danielle currently oversees web operations for TomTom.com. She’s passionate about managing website content and loves being the spider in the web, connecting with many specialists to deliver beautiful web pages. Team members often refer to her as having the eyes of a hawk, ensuring that nothing goes unnoticed. In her free time, she enjoys bicycle racing through the countryside and exploring new countries.

Over the past decades Michiel has worked on projects ranging from interactive documentaries and games to large corporate websites. He always enjoyed balancing the latest developments with a clean, maintainable codebase. While frontend is still his passion, he is also involved with cloud architecture, devops and automation. After migrating TomTom to their new CMS he became a Storyblok Ambassador. He has spoken at multiple conferences and meetups and is always up for a good discussion, Italian food or a game of table football.

Alba Silvente is a Senior Frontend Engineer at Storyblok, Google Developer Expert in Web Technologies, Microsoft MVP, and WTM Ambassador. She’s passionate about Jamstack, Web Performance, open-source, and sharing knowledge through writing, podcasting, and speaking at conferences.

A product enthusiast with extensive experience in both product management and product marketing. His aim is to bridge the gap between a product and its market and has done so for over 8+ years across tech enterprise Samsung and hyper-growth tech startup Storyblok.

Meet Samuel, the Head of Product at Storyblok - a headless content management system. With over 15 years of experience in the tech industry, Samuel is a Creative FrontEnd Knight & DesignOps enthusiast who's passionate about JAMStack and crafting beautiful web experiences.

When he's not busy building products, Samuel can be found indulging in his hobbies - trail running, exploring new specialty coffee shops, and geeking out over the latest Star Wars release. With his love for adventure, caffeine, and the Force, Samuel brings a unique perspective to everything he does.

Samuel Ferraz-Leite is an experienced IT leader based in Austria, specializing in building high-performing teams and delivering large-scale digital platforms. In his current position as Head of Consumer Coustmer Touchpoints at Drei Austria, he is responsible for the strategy, development, and optimization of customer-facing web and e-commerce solutions. With a career spanning software engineering, agile transformation, and organizational development, Samuel has successfully led complex migrations and modernizations — most recently transitioning from a custom-built monolith to a modular, headless architecture powered by Storyblok. He is passionate about creating solutions that balance technical excellence with a seamless user experience, fostering strong collaboration between development and content teams.

Arthur is a SEO specialist with a strong focus on helping SaaS companies scale their organic growth. Over the years, he has built SEO functions from the ground up, developing comprehensive strategies that span technical SEO, content frameworks, internationalization, and user-intent-driven optimization. His approach is always tied to business goals, whether that’s increasing product signups, reducing CAC, or building sustainable demand engines.

Most recently, Arthur has been adapting SEO strategies to meet the changes in how people search. As more top-of-funnel discovery shifts from traditional search engines to AI platforms like ChatGPT, Perplexity, and Gemini, he’s been working on future-proofing content and visibility through structured data, conversational formats, and entity-focused optimization. His goal is to help SaaS companies stay ahead of the curve, by not just ranking in Google, but by being found wherever modern buyers are searching.

Matt is an award-winning digital leader with a passion for storytelling. A veteran Silicon Valley strategist, technologist, and marketer, Matt has guided transformational projects with global technology brands from early-stage to the Fortune 500 ­– including AWS, IBM, Microsoft, Verizon, and others. Tapping his deep experience with DX technologies, Matt is editor-in-chief and lead analyst at CMS Critic, a long-standing and highly respected industry media platform dedicated to the news, trends, and voices shaping content management and its connected ecosystem.

Matt is a sought-after speaker and has delivered keynotes and sessions at the Boye & Company CMS events, the Synapse Conferences, and more. He has authored numerous eBooks on topics like containers and serverless technologies and supported commercial, public sector, and not-for-profit organizations to build their stacks. Matt participates in multiple college “Demo Days” and currently serves on the MACH Alliance Executive Advisory Board, the Full Sail University PAC Board, and has volunteered on the Special Olympics USA Games Innovation Council. When he’s not running distance races, he’s writing songs for his four-piece indie rock band.

Steph Bailey is an award-winning journalist and editor covering culture, tech and the climate crisis at Sifted, a Financial Times-backed publication reporting on European tech and startups.

Molly Innes is a senior reporter at Marketing Week, covering the world of work and marketing careers, sport sponsorship and marketing strategy. Before joining she reported on influencer marketing and advertising at Business Insider.

Joe McKendrick is an author, independent researcher and speaker exploring innovation, information technology trends and markets. He is a senior contributor to Forbes, exploring topics such as digital transformation, artificial intelligence, and the forces moving markets and careers. Joe is regularly published in Harvard Business Review and has a column on CNET's ZDNet site, exploring the technology implications of business transformation. He also served as co-chair for the annual AI Summit conference in New York since 2021.

Stella-Sophie Wojtczak is the editor in charge for podcasts and video at t3n Magazin. In this role, she creates varied podcasts, exciting interviews, and informative videos about AI, technology, and the digital economy.

With over nine years of experience in journalism, she specializes in the cross-media presentation of complex tech topics. Since February, she has been designing and producing the weekly podcast “t3n MeisterPrompter,” which provides tips on working with AI.

In addition to her editorial work, Stella-Sophie Wojtczak shares her knowledge as a lecturer at Hanover University of Applied Sciences and Arts, where she teaches students interview techniques. She is also a member of the Junge Chefredaktion e.V..

She studied journalism and public relations (B.A.) and media management (M.A.) at the Fachhochschule des Mittelstands (FHM) in Hanover.

Mathias (Matt) Biilmann is the CEO and co-founder of Netlify, leading the fastest growing platform for modern web development. He introduced agent experience (AX) for the AI era and coined Jamstack, a movement he led that reshaped modern web development. Matt is currently pioneering an agent-friendly web, helping developers adapt to the changes that AI brings. A builder at heart, Matt is constantly working to improve web architecture, champions DX, and empowers developers to shape the future.

Jose Reboredo Corte is a Principal Commerce Consultant at Merkle DACH. With seven years of hands-on experience in eCommerce, he works alongside brands of all sizes to implement content-driven commerce using headless and composable architectures—helping teams stay nimble and prepared for what’s next.

He focuses on understanding real customer needs and then applying practical blends of technology and content strategy to meet them. From smoothing out shopping journeys to enhancing marketing campaigns or automating sales workflows, José aims for solutions that deliver tangible, long-term results.